Kandos Choco

Market umbers like icing the puck cream, toothpaste and milk powder have universal appeal across every demographics and cultures. But unlike toothpaste and milk powder, chocolate is not considered an absolute compulsion nor is it endorsed by opinion leaders. In fact, dentists and nutritionists often De- marketplace the product especially since it is perceived as being a product that is generally not suitable for children. Despite these constraints, the Western influence of chocolate as a snack, recognise or gift has gained universal acceptance.The habit of housecoat being effrontery as a gift between loved ones, friends and relatives is widespread and in this respect, chocolate often triumphs over flowers as the gift of choice. The best deduction of this is on Valentines Day, seasonal and religious events such as Christmas and New Year, and birthdays and anniversaries. Chocolate is also a popular impulse item, where purchasing is influenced by visibility in stores and by pa ckaging. The Sir Lankan chocolate market has been dominated by umpteen local players. But Kansas is the undisputed market leader, enjoying a 56% market share.The total imported brand share is sees than 5% in Sir Lankan, which is laughable considering the fact that India as well as other markets in the vicinity are being dominated by foreign brands, which account for more(prenominal) than 90% of their chocolate brands. Kansas, however, has a strong base. It was the premier chocolate recollective before foreign competitors and local imitators arrived on the scene. The local consumer has been exposed to the ridiculous taste of Kansas for the past 44 years, thereby ensuring brand loyalty. The market is straightaway quite sophisticated, with many pack designs, display configurations,