Marketing Psychology Essay Example | Topics and Well Written Essays - 1500 words

Marketing Psychology - Essay ExampleConsumer Behaviour Consumer demeanour is an important element of consumer culture. In general, it is usually considered as the check of purchasing process i.e. how a individual buys products. However, this purchase process study is just a part of interpretation it entangles other elements, which the following definition explains Consumer demeanor reflects the totality of consumers decision with respect to the acquisition, economic consumption, and disposition of goods, services, activities, experiences, peoples, Ideas by (human) decision making units (over time) (Wayne & Deborah, 2008, pg. 3). Consumer behavior includes more than just the way a person buys tangible products it further includes a consumer use of services, experiences, activities and ideas. Examples would include decision making like attending an event, donation to a particular charity, planning a holiday etc (Wayne & Deborah, 2008, pg. 3). A consumer manner of buying is ext remely important to marketers. However, along with it, marketers ar also very interest in consumer behaviour related to using and disposing of an offering (Wayne & Deborah, 2008, pg. 4). As Mowen in 1995 defined, Consumer behaviour as the study of buying units and the exchange process involved in acquiring, consuming and disposing of foods, services, experience and ideas (Apruebo, 2005, pg. 2). ... 5). Consumer Psychology Davis and Palladino (1995) defined consumer psychology, as the study that deals with activities directly involved in selecting, obtaining, and using products, services, and ideas to satisfy needs, and desires, including decision making process that infix and follow these actions. Simply speaking, it is an applied branch of psychology on consumer behaviour (Apruebo, 2005, pg. 2). Consumer psychology is an aspect of consumer behaviour (Armstrong, Armstrong, & Kotler, 2007, pp. 250-325). In addition, consumer psychology is one of the major aspects and factors that influence consumer behaviour, and it is the basic element of consumer behaviour because this is what triggers a consumer towards consumption of good. It is the most initial or basic element because while evaluating the purchase of a product, psychological processes are the first step customer engages in. The customer needs to be motivated, able, and have the opportunity to be exposed, to make and utilize information (Bennet, 2009, pp. 30-36). A customer need to think about the available information, develop an military strength towards it and form memories. These are all the psychological aspects of consumer behaviour, study of which describes consumer psychology (Wayne & Deborah, 2008, p 11-12). Consumer psychology mainly deals with wherefore and how people buy certain products and why not others. It is concerned with how believes, feeling, perceptions, and thoughts of a customer influence on the choice of goods and services he purchase. It encompasses of factors like thoughts, feeling, emotions attached to the product, environmental variable like family, friends, society, culture, personal factors etc (Kendra, n.d). expiration between Consumer Behaviour