Nature vs Nurture Essay -- essays research papers

Nature or Nurture?The Determination of Human BehaviourThe nature versus nurture debate has spanned over decades, and is proper moreheated in the recent years. Following the mapping of the human genome, scientists are pursuingthe possibility of controlling human behaviour such as homicidal tendencies or insanity throughthe manipulation of genes. Is this possible for us to ensure that humans behave in definite federal agencysunder certain circumstances in future? This is highly doubtful, as the determination of human behaviour depends not only ongenes (nature), but also on the environment (nurture). It is usually the joint product of genes andenvironment, one of the first principles in Leda Cosmides and John Tooby in EvolutionaryPsychology Nature and Nurture (attached). This remains our bases thesis. Introduction Take for example this Calvin and Hobbes strip. We assume that duplication is the same as cloning and therefore the two Calvins are patrimonialally similar. Hobbes (that is the tiger) implies in the concluding frame that the two are similar inbehaviour. Ignoring the absurdity, it brings us to a question Do genetically similar peoplebehave the same way? That is, can nature alone determine how one behaves?This seems quite impossible. Take another fictitious, but thought-provoking, example inMowgli, from The Jungle Book by Rudyard Kipling. He is genetically similar to all humanbeings and much less so to wolves, bears and panthers, but he behave more like the wildanimals. In this case, it is surely clear that nature alone cannot determine human nature. Theenvironment makes a difference. Behaviour geneticsBehaviour genetics is the study of the extent to which heredity (genes) regulate humanbehaviour. Genes are found in chromosomes which are made up of deoxyribonucleic acid(DNA). Our DNA strand determines not only our physical characteristics (known to soem as ourgenetic architecture) but also our psychological make up. The human genome project hasisol ated certain genes responsible for certain behaviour traits. For example dopamine isresponsible for risk-seeking behaviour, as well as hyperactivity (The Economist June 1st).Although the probability of altering genetic make-up and therefore human behaviour is... ...nbspThe effects of the environment also does not rationalise why some traits runs in the family.Charles Darwin, father of behaviour genetics, noted in 1872 that a gentleman had a habit ofraising his arm in motion of his face when sleeping and dropping it with a jerk hence hitting hisnose (Darwin, C. The expression of the emotions in man and animals) This is an uncommontrait. However, years after his death, his intelligence and daughter are also found with the same trait.Environment cannot give a suitable explanation for this trait. It also does not explain howidentical check who grow up apart can have the same behaviourism and why while biologicalchildren tend to behave like their parents whereas most espouse childr en do not. (As found bythe twin study and adopted study of University of Lousiana ) ConclusionTherefore, it can be concluded that neither nature and nurture is all responsiblefor determining human behaviour. Although genes contribute to our physical characteristics(some of which affects our behaviour) and our psychological frame of mind, our experience andeducation are also important in determining who and what we are.

Whats behind the trend? :: essays research papers

WHATS BEHIND THE ESCALATING TREND?AS we head into the new millennium, marrying mitt dating across cultural lines come along to be increasing at record rates.Almost anywhere you go these days, you will encounter mixed-race couples at the grocery store, the mall, the theater, at a company function, at a concert, even at church. And while for years the calamitous man-White woman couple was more prevalent, today many affable observers say that the pairing of Black women and White men is just as common.That certainly seems to be the case in cities such as St. Paul-Minneapolis, where interracial couples long have thrived. But the social trend also is quite evident in other large cities such as Chicago and New York, Atlanta and Detroit, where there is a noted and striking increase in the number of mixed-race couples, especially Black women with White mates.In movies, on television and even on Broadway, the theme of interracial love has become en vogue. Wesley Snipes has starred in a n umber of movies in which his love interest was not Black jungle Fever, One Night bag and U.S. Marshal. The popular sitcom Ally McBeal has the lead character bemoaning a lost love, a Black doctor. Last year, Whitney Houstons production of Cinderella starred Brandy in the title purpose but the prince was not Black. And a new Broadway musical, Marie Christine, revolves around a relationship in the 1800s between a Black woman (Audra McDonald) and a White ocean captain."Interracial couples are more noticeable and prominent than ever," says a Midwest-based author who has observed the changes in social trends for some 40 years. "But the recent numbers racket of Black women being escorted by White men is, well, startling, to say the least."According to the U.S. Census Bureau, in 1997 there were 311,000 interracial (Black-White) married couples, more than six generation as many as in 1960. Of those, 201,000 were comprised of a Black husband and White wife, while there were 110,000 couples in which the husband was White and the wife Black. any(prenominal) estimate that today 10 percent of married Black men have mates of another race.Some social observers say that the increase in cross-cultural relationships is tied directly to the breakdown of school and residential segregation and the 1967 overthrow of the last laws. That year the U.S. Supreme Court unconstitutional laws barring racial intermarriage in states. A mixed couple in Virginia had challenged the states 1924 antimiscegenation statute in response to their being forced by local law officials to break down apart, to jail or leave the state.

English: Poetry Commentary Haven’t I Danced the Big Dance? By Jack Mapanje :: English Literature

English Poetry Commentary Havent I Danced the Big Dance? By Jack MapanjeThe poem Havent I trip the light fantasticd the big dance? by Jack Mapanje concernsthe traditional rain dance of a proud tribesman. The modernrepresentation of his dance that he sees now provokes this nostalgicand emotional response.The verbaliser, a formal tribal rain dancer, is thinking back to the timewhen he used to dance this traditional dance, and looking at the newgeneration, dancing only for install, with sadness. The poem is dividedinto three stanzas, the two origin ones being dedicated to the past,when he was a dancer, and the last one to the present. The firststanza talks about the track he used to dance this traditional raindance, in a circle around the drums, with amulets, anklets and snakes.The second stanza is pressure on the energy he put into this dance,on how good he was. The third stanza brings us to the present time,now that his daughters are doing the dance, more as an lot fortourists than as a real tradition, and the speaker is not able to showthem the real meaning of the dance.This rain dance is part of the speakers traditions, and he seems tobe very attached to it. He remembers the way they danced it in thearena to the sound of the big drums. They used to wear special clothesand use item accessories, Skins wriggled with amuletsRattled with ankletsto make the dance seem real and magical, at the same time. It had areal value for the speaker. However, this dance, in which he had putso much energy into when he was younger, How I quaked the earthHow my skin trembledHow my neck peakedhad not kept the same value. He talks about the way the newgeneration, his daughters generation, dances the dance now, andemphasised the lack of authenticity it has. He says they just wearbabble-idea-men-masks, to make it look like a traditional rain danceto tourists, while it is not really. He compares the mystic drums heused to dance to, with the slack drums his daughters dance to n ow.Finally, he lets us understand he would like to show the newgeneration how the big dance is supposed to be danced, what itsoriginal value. However, this helplessness is not the only emotion felt in this poem.At the beginning, the speaker reminisces on the old days, his glorydays, both with happiness and excitement and with sadness and regret.As he describes the different characteristics of the dance and the way

Edgar Allan Poe :: English Literature Essays

Edgar Allan Poe When picking a topic for my research paper. I thought of many different ideas. I started to think about my interests is reading material literature, and I decided to write about my favorite author Edgar Allan Poe. This paper is going to look at Poe from a mental perspective. There seems to be fewer attempts to look at the psychological causes of humor in Poes work, and how his personal life may cook had an impact on his writings. Many of Poes tales ar distinguished by the authors unique grotesque ideas in addition to his superb plots. In an article titlight-emitting diode Poes humor A Psychological Analysis, by Paul Lewis, he states Appropriately it seems to me, that to see Poe only as an elitist whose witticisms could not be grasped by a general audience is to transmit him short. He does not deny this elitist side of Poe but he holds for a broader, more universal less intellectual humor that screams out from the center of Poes work. (532) This article provides important insight to understanding the nature of the humor and its relationship to the overwhelming horror in some of Poes work. Lewis believes that humor and fear have a special relationship in Poes tales. Humor, taken to its limits, leads the reader to fear. He says, Over and over, when humor fails, we are left with images of fear the ravens shadow, the howling cat, the putrescence corpse, or the fallen house. (535) According to Lewis, in The Black Cat and Ligeia, he argues that are first impressions of the narrators are half comic. We are led gradually away from this humor into an expanding horror of men driven to acts of obscene stiffness. The combination with humor and horror occurs differently in Hop Frog where cruelty and joking co-mingle. (537) To agree with Lewis, I feel what happens in this tale is not just that cruel jokers are destroyed by a cruel joke but that joking itself gives good way to horror, as the cruelty of joke destroys its ability to function as a joke. Th e appeal of Lewis article about psychological insight of Poe rings true. I agree that fear and humor are linked together in Poes tales. I have seen it in hospitals, and at funerals, or even when humor helps pass the time during a threat of a destructive storm or when a flood threatens us.

Coca-Cola entering a new market :: essays research papers

IntroductionTo give a short introduction to the circumstances affecting this case of Pepsi & coca Cola it has to be said that in general it is not just simple for MNEs to invest and scratch foreign markets as regulations and restrictions differ from coutry to country and so ifluence international business negotiations to a great extend. Therefore MNEs investigating in foreign markets have to either adopt to those condition given by the military country government, which of course to a certain extend has to be negotiated as no one of those breakies want to loose their maximum independence- or the MNE decides not to show further steps towards the foreign operation and leaves the feeld by assumingly in turn missing out a great opportunity, but this again depends on a complexity of economic and cultural reasons influencing international trade, which I will develop critically in the further case use up of Pepsi & Coke in agreement to the following questions.1.)Did PepsiCo make too many concessions in order to enter the Indian market?Could the company have negotiated better?In this case study PepsiCo for the second time intends to enter the Indian market, though already having experienced major problems which consequently led to their initiative departure (for non profitability). As well coca Cola departured India after harsh disagreements with the government. Why after all did Pepsi enter again, facing a country with such strongly adverse feelings towards foreign companies which is root in Indians history of colonialistic times when the British, French and Portuguese were extracting the countrys recources its wealth without returning notice able benefits to its economy.Moreover they feared that national companies would not be able to compete with foreign investors and as a result of this high artificially prices and profit margins reduced incentives for national companies to enter. This almost irrepairable bad approach towards foreigner went unconst ipated that far that journalist widely reported that PepsiCo had a CIA connection aimed at undermining Indias independence.However returning to the argument of PepsiCo having too many concessions or not, first as should have become clear now, the company was confronted with a govvernmental volatility and unwillingness to negotiate. It was rather a one-way game wherein PepsiCo had to agree with completely, or betroth its departure, as the company was not only faced with economic but also with moral issues (as mentioned above). Especially the confidence factor plays a great part in her which for the company turned out to be a rather costly factor as PepsiCo had to make various concession before they could enter the Indian market.

The Rich Brother by Tobias Wolff Essay -- Sibling Rivalry, Rich Brothe

The short story, The Rich Brother, by Tobias Wolff represents the same concept that everyday citizenry all over the world encounter. This portrays how having siblings can be an enormous decompose of a persons life. The rivalry between siblings is often very competitive, moreover at the same time similar to magnets. When they are not connected it may seem they are independent and whole, but when examined closely it is obvious they are really relying on each other to function properly. Although Pete and Donalds life are separate and completely different, they are in fact very dependent on each other.The intend of dependence is the act of being influenced, relying on, or needing someone for aid or support. Dependence is one of the main characteristics that both Pete and Donald portray with show up it being easily comprehended. Pete ineluctably Donald as much as Donald needs Pete on an emotional level. Throughout this short story Donald is the one that seems to have a life incompar able to Petes but both chum salmons are missing something, and that something is each other. The story begins with Wolff describing the two brothers, Pete is the conceited successful brother with a life bulk dream about, and Donald is the younger brother who attempts to do something for everyone else when he could. Donald had made odd decisions, such as going to live on a farm in which members of his community had bought to form a family of faith. When Donald became unhappy he became dependent on Pete because he had no where to go, no car, and no money. Pete took action and drove out to pick him up to bring him endorse to his house. If Pete did not care about Donald, even though they are brothers, he would have made Donald be independent and live in the real world. Petes a... ...e this below the belt life for Donald to come out ahead in the end. Donald had invested the one hundred dollars the Pete gave him on what Pete thought was extremely outrageous then got worried when he mat Donald would do something to out smart him. In conclusion, co-dependency and rivalry is very common in the world today. Though it is not a big issue out in the open, it is an emotional attachment that only one can define. In this short story the two main aspects of having siblings is the theme which revolves around codependency and rivalry. Having siblings is a part of everyday life and problems do occur which sometimes makes a person, or changes a person in ways. In this situation, Pete and Donald are completely different people but they are in fact very dependent upon one another.Work CitedWolff, Tobias. The Rich Brother. Back in the World. New York Bantam.

The Rich Brother by Tobias Wolff Essay -- Sibling Rivalry, Rich Brothe

The short story, The Rich Brother, by Tobias Wolff represents the same concept that everyday people all over the world encounter. This portrays how having siblings quarter be an enormous part of a persons intent. The rivalry between siblings is often very competitive, but at the same time similar to magnets. When they are not connected it may seem they are independent and whole, but when examined closely it is obvious they are really relying on apiece other to function properly. Although Pete and Donalds life are separate and completely different, they are in detail very dependent on each other.The meaning of dependence is the act of being influenced, relying on, or needing someone for aid or support. Dependence is one of the main characteristics that both Pete and Donald portray without it being easily comprehended. Pete necessarily Donald as much as Donald needs Pete on an emotional level. Throughout this short story Donald is the one that seems to have a life incomparable to Petes but both brothers are missing something, and that something is each other. The story begins with Wolff describing the two brothers, Pete is the conceited successful brother with a life people dream about, and Donald is the younger brother who attempts to do something for everyone else when he could. Donald had made anomalous decisions, such as going to live on a farm in which members of his community had bought to form a family of faith. When Donald became unhappy he became dependent on Pete because he had no where to go, no car, and no money. Pete took action and drove out to pick him up to bring him back to his house. If Pete did not care about Donald, veritable(a) though they are brothers, he would have made Donald be independent and live in the real world. Petes a... ...e this unfair life for Donald to come out forrad in the end. Donald had invested the one hundred dollars the Pete gave him on what Pete thought was extremely outrageous then got worried when he felt Don ald would do something to out smart him. In conclusion, co-dependency and rivalry is very common in the world today. Though it is not a big issue out in the open, it is an emotional attachment that unless one can define. In this short story the two main aspects of having siblings is the theme which revolves around codependency and rivalry. Having siblings is a part of everyday life and problems do surpass which sometimes makes a person, or changes a person in ways. In this situation, Pete and Donald are completely different people but they are in fact very dependent upon one another.Work CitedWolff, Tobias. The Rich Brother. Back in the World. New York Bantam.

Health and Nutrition Worksheet Essay

Use Ch. 1, 2, & 3 of Visualizing Nutrition, supplemental course materials, the University Library, the Internet, or other resources to resolving power the following questions. Your response to each question should be 75 to 100 words.1.What is feeding? Why is nutrition essential to our daily lives?For me nutrition would be eat the right types of pabulum in order to maintain your eubstance healthy. Nutrition is very essential to our daily lives because without comme il faut nutrition our bodies would be fully functional. either you would be tired or weak everyday no matter how a spile sleep you get or how long youre at the gymnasium for, again without the proper nutritions your body wouldnt be fully functional.2.What is the connection between nutrition and health?The connection between nutrition and health is that no matter what you do, everything starts with a foundation. In a house the basement would be the foundation, the part thats holding the house up. But with our healt h, proper nutrition would be our foundation to a healthy spiritednessstyle.3.What is the relationship between poor nutrition and disease?The relationship between poor nutrition and disease is that with poor nutrition you are spillage to be more prone to catching a disease because your body is going to be weak and isnt going to stand a chance against a virus.4.What does it mean to eat a balanced diet? Why is food resource important for safe(p) nutrition?For me a balanced diet would be eating the right types and amounts of foods and drinks to help your body get the right amount of nutrition it needs, this means that if your body needs just 1 cup of wheat and 2 cups of fruits so thats what youre getting, not more or not less. Food choice is important for good nutrition because if you dont get the right food that bequeath satisfy your pyramid then youre going to give similarlymuch of one thing and not enough of the other which will lead to an unbalanced diet.5.Why is physical ac tivity important to a individuals health?What changes, if any, should you make to ensure you get enough physical activity? Physical activity is important because it can improve your health and nullify the risk you developing certain kind of diseases. Also by being active it will also help you stay fit and prolong your life rather than just being at home and being a couch potato which will hurt you a lot, because I am in the military I believe that I am already fit, sometimes I even think Im getting too much physical activity, we workout 5 days a week and 4 out of the 5 days we work out in the morning and afternoon.6.What influences your food choices? Why?What influences the food I pick would be a variety of things such as how it smells, looks, taste and most of either my culture. Im Puerto Rican so I was brought up eating rice and beans for me food wasnt food unless rice and beans were included. But around ten years old I locomote to New York where its multicultural so thats whe re I started tasting all different kinds of food such as Italian, Dominican, and real Chinese food, and realized that in order for something to be food rice and beans didnt have to be included. What also influences the food I pick depends on my son, me and my wife wont usually cook something that he doesnt like but hes so picky at times that we just make something healthy for all of us and he wont eat it, I would have to feed it to him in order for him to eat it.7.What is the difference between digesting protein and carbohydrates? Which would make you olfactory modality fuller longer? Why?The difference between digesting protein and digesting carbohydrates is that proteins are digested into amino acids while carbohydrates are digested into simple sugars. Also carbohydrates are converted into glucose which are then stored in the body and Proteins are broken down into amino acids which then are used to build and repair body tissues. I believe that protein will make you feel fuller b ecause you dont have to eat as much in order to satisfy your hunger.8.How does todays decree affect our nutritional habits?Our society today affects our nutritional habits tremendously Its so hard to control our food portion because of the food industries in the unify States. Right now for example we could go down the street to McDonalds and order a Big Mac meal. Now the Big Mac alone has roughly 550 calories but then they give you some fries with the Big Mac and a fountain drink. Now if you were brought up like how I was, which was your mother or father yelling at you and telling you, you need to eat everything on my plate, then of course you are going to inherit those habits and youre going to be eating everything they give you, and that of course unhealthy. Youre going to be eating a lot more than what youre supposed to, making us gain weight and even have health issues.9.How are nutrients used to produce adenosine triphosphate (adenosine triphosphate)?Adenosine triphosphate, or adenosine triphosphate, acts as a source of fuel within your cells. organize from a series of chemical reactions, carbohydrates, proteins and fats can all be converted into ATP following digestion. One type of food that provides a source of ATP is meat and fish. These foods contain several animal cells, with each cell containing preformed ATP. The nutrients found within meats and fish may also provide a source of ATP within your body. Upon consumption, the fatty acids and proteins in meats and fish are digested and absorbed. If your body requires an immediate source of energy, these nutrients are used to make ATP within your own cells, luck to fuel your body.10.Consider your personal dietary habits. What are some modifications you might make to promote good health?My personal dietary habits are eating still two meals a day and just drink water or powerade throughout the rest of the day. Which I know now that is a terrible idea, skipping meals isnt good for us. In them two meal s I eat a day, since Im always at the gym I eat a lot of meat to intake a lot of protein, and with the meat I would eat about 1.5 cups of rice and .5 cups of beans, which is diffidently not maintaining a balanced diet at all. Some modifications I might make to promote good health would be to not skip meals, and maintain a balanced diet, not too much and not too less.

Philosophy of Richard Rorty Essay

In his philosophy as edifying Rorty is at the midst of explaining the conceptual framework of the nature of philosophy in the past, present as rise up as the future. According to him, his philosophical framework comprises of editing the works and other philosophical conceptual thoughts. He thinks that, what other philosophers talk about philosophy in the ancient times, the modern and the future are unworthy and needs practical changes to adequately meet philosophical reasoning. However, in his philosophizing capacity, he has met various showdown from the community. They term his philosophy as unpalatable and without full exploration to the authentic nature of philosophical thoughts. Elsewhere, they accuse his philosophical thought as implausible with pragmatic thought, unclear, unconvincing and with full of misappropriation. However, a portion of the population argues that such philosophy is humanly liberating with profound image of exhilaration. According to his proposes, his phi losophy provides a conception of changing imagery of the critique of philosophy in the real worldview.Since his philosophy comprehends challenge to the works of great thinkers, it would be illogical to undermine at a conclude range of his activity. Elsewhere, he made a fast sensibility and also formal response the cultural biography of philosophical adventures with the pragmatic world and his dodge of philosophizing which comprise of finding, naming and/or creating new hypothetical philosophical literature is perhaps the best way to gain and create philosophical knowledge. (http//www.crvp.org/ ledger/Series03/III-13/chapter_x.htm)However, his philosophical sense is illusionary and incoherent to the factual knowledge search. His attack to the philosophical literatures is based on fallacious context which is only aimed at convey personal tribute to the broad society. In my personal capacity, I think Richard is out of philosophical senses to edify the coherent philosophical biograp hies which have done a lot to shadow down global dogmatism. His edifying activity is only made to retract the accuracy of philosophical teachings from its liberal coherency. (http//www.crvp.org/book/Series03/III-13/chapter_x.htm)ReferenceRorty From ism To Post-Philosophy. Retrieved on 10th March 2008, from http//www.crvp.org/book/Series03/III-13/chapter_x.htm

Mt. Hood Furniture Pps Sampling Problem

(Mt. Hood FurniturePPS sampling problem) You have been assigned the projection of testing the accuracy of the final stock-take compilation for Mt. Hood Furniture. You may play that you have separately observed the inventory and that you are satisfied that the inventory was accurately counted. However, you need to test that quantities were accurately transcribed to the final accumulation and valuation of inventory and that the inventory is correctly priced and accumulated. The table beginning on rascal 617 presents the audited values associated with Mt. Hoods pricing and accumulation of all items in inventory.The book values will be given to you by your professor. You may assume that you have performed the tests to determine the proper pricing for raw materials, work in process, and finished goods. The student should understand that the auditor will normally obtain this schooling only for the items included in the sample. Required 1. Identify the audit objectives that are accompl ished by this test. 2. Determine sample size based on the undermentioned audit judgments. a. Tolerable misstatement is assessed at $325,000. b. The guess of incorrect acceptance is assessed at 37 percent. c. Anticipated misstatement is assessed at $100,000. . Develop a scenario that is consistent with setting the risk of incorrect acceptance at 37 percent. 4. Select a PPS sample of the above inventory population using the sample size determined in (2) above. 5. Explain the tests that you would perform to test the correctness of pricing of raw materials, work in progress, and finished goods. (The student may wish to consult Chapter 16. ) 6. Determine the heart of projected population misstatement based on your sample. 7. Considering your quantitative and qualitative results, develop a statistical conclusion and an audit conclusion based on your sample.

Poverty Understanding

In this article What is Poverty the author Jo Goodwin Parker, created great examples of Poverty. The main characteristics of poverty are dirtiness in her eye unhealthy, not a lot of money the way of tone and how you handle it. For example, Poverty is being tired to her the whole poverty thing was effecting her life and in that respect was nothing you or anybody else could do about it. Another example The poor are always silent. Can you be silent too? this showed that she described herself as the homeless person and her poverty was this man that Parker, is living in.What the author did not have she showed that she could not afford such as food, nutrition, clothes, education, this basically was lack of adult male needs what she wanted still could not afford on her time of day. This is my personal option everybody has Poverty because it is always something out there that somebody discountt afforded something that somebody else has For example, somebody might have a bigger house t hen me that poverty, or my next door neighbor has food and I dont thats poverty.I feel that the author took it upon herself to make the reader understand that poverty is life, and it comes in all different shapes and sizes starting from clothing to food from that to dirt. I honestly think that I can agree with Parker when she explains poverty understanding that poverty is life it is what we live in until this day. I get laid poverty more then once a day dealing with insurance my health and getting around I use this to real life experience because poverty is what makes the world go around.The strategies and the techniques the author used was incredible she showed that tone in this story to get her point across, she used pity but wanted you to set aside the pity and hear her out for example, Listen without pity also she described poverty as all the things in the world a human can go through and all the basic needs a human should have but doesnt known as poverty.Parker describes the p ain and suffering an individual in any life time you can go through like when she explains about the baby They told me at the hospital when the baby came that I had chronic anemia from poor diet which makes her feel like down graded because she already knows that she doesnt have the right things to film care of her body(poverty). The whole thing sums it up for society poverty from reading this article is basic needs and the world can do only so little to help you.

Kraft Case Coffee Pod Essay

CompetitionMarket Share of CompetitionThis chart of the market piece of ground shows that kraft Foods was the knowledge base leader in coffee berry sales with 15% of the global market. In Canada Krafts/Nabob and Max puff up had a combined share of 35%, where Nestle had 19%, Private labels accounted for 25%, and sm aloneer companies summed 21%. With grocery markets carrying a selection of coffee brands and flavors along with major retailers such as Starbucks and Tim Hortons selling their coffee beans in grocery outlets, rivalry in the Canadian coffee market remains very aggressive. There are quaternary major coffee seedcase competitors in Canada and they are single-to-one, Home Caf, Senseo, and Bunn My Caf.One-to-oneOne-to-one brews coffee pods in two different sizes and has a bar quality. This implement has advantage that it ordure also change its spout in order to make iced tea or regular tea. They also use the biggest coffee pods at 9.7 grams vs. the other 7 gram pods use d in regular machines. One-to-one also has three different varieties to choose from You can purchase a 16 pack of pods for $4.99. These coffee pod machines are available at the Bay, Canadian Tire, Zellers, and Home Outfitters.Home CafHome Caf has pressure brewing coffee pods while acquire the full flavor of the bean. This machine has a removable platform to avoid spilling and can brew three different instill sizes. This type of coffee pod has 4 different flavors to choose from and a 16 pack of single coffee pods hail $4.99.SenseoSenseo has a specialized machine that creates a rich froth on each coffee brewed. Each bl oddment is brewed in 30 seconds and has an automatic shutoff after one hour of no use. Senseo uses premium beans and offers four flavors that amaze in packages of 18 for $4.99.Bunn My CafBunn My Caf use special spray head and delivers maximum flavor in each cup. This machine can also brew a cup in 30 seconds and has 9 brewing settings to change the strength of the coffee.Out of on the whole the machines listed above Bunn My caf machines sell in retail for $150 per machine, the highest determine out of the four. The cheapest machine is the One-To-One selling in retail from $60 $75. The best deal for retail selling price of pods is Senseo at $4.99 per 18 packs of pods mixer/CulturalCanada compering to other countries work with faster technology and faster workforce. Before Canadians, coffee topers were taking them longer to get their coffee. Today the Canadian coffee drinker can get their coffee in one minute. These advanced technologies reflect to overall Canadian technology and the fast-paced environment that Canadians live in.Technology nonetheless though coffee pods may cost a little bit more per cup of coffee, it has its benefits. Whit use of the prepackaging for the single serving coffee the SSP machines can deliver coffee in less than 1 min. The SSP machine measure the water tank or the amount of ground coffee for your cup, just bac kside pod and press a button. You no longer gift to throw away the nasty wet filter with used coffee you just have to recycle the little plastic pod. Pods also do not use an actual coffee buns, so you do not need to clean the pot of coffee every day. This is perfect for people that usually make only one coffee, instead of making a batch, only a single cup is processed. Different kinds are also available in terms of taste.EnvironmentKraft has taken some significant actions to keep the environment safe and clean. One aspect relating to environmental factors is that, the SSP machines are much easier to clean than the other pods on the market. Itallows you to have cluttered ground coffee that is unable to be used, no unexpended coffee to pour away and no pot to clean. When finished, users would simply dispose of the pod in the garbage or compost bins, whereas regular disposable coffee cups and filters must be thrown away in the garbage.Micro EnvironmentThe 4 PsPrice $0.50 per cupProd uct Single-Serve Coffee Pods (SSP) forward motion Consumer shows, demo program booth, television sponsorship campaign, giveaways, print ad buy one get one free coupons Place Consumer shows and big retail outlets across Canada. three different merchandising tools Shelf-strips with coupon AdPad that holds 12 bags and coupon holder, On-Shelf Racking that holds 14 bags, Branded Off-Shelf Bins that holds 48 bags.Mission StatementHelping people around the world to eat and live better.Kraft Foods Inc., Consolidated Income StatementUSD $ in millionsMarketing ObjectivesHerzogs goal was to obtain 45% market share at the end of 2006 He also expected 6% from a 12.5 million household in 2004 and 8% in 2006. For advert, Kraft wants to use TV sponsorship using all television programs for 3.5 launching. Production for a 30-second English-language contest spot would cost $10000 airmagazine to run English language spot for one week would cost $15000, giveaways would cost $5400. Promotional execut ion would cost $5000. Herzog also wanted to use direct marketing through an email campaign. This is where customers would be sent an email inviting them to visit a website and register to win a fee years supply of coffee pods. selling objectives for Krafts coffee pods includes shelf-strips with coupon AdPad, on-shelf racking, as well as branded off-shelf bins. The cost for the total campaign is $961400 and there would be $38600 left from the $1000000 budget.Proposed Marketing StrategyPriceTo create better take account for our customers we decided that price of $4.99 for 16 pods is perfect. Our competitors have the same price but we have better value. This price of $4.99 go out target Melitta in direct competition since they offer the same value. Maybe a slight increase (18 pods instead of 16 pods). This will ensure that Kraft would win in the competition. The wholesale price for the coffee pods should be $49.99 for 200 coffee pods. And for market share, we recommend Mr. Herzog to start at 20% with an increase of 5% per year that will lead him to those in demand(p) 35% 20% is very possible for Kraft and its very profitable ProductKrafts brandingOur Branding strategy focuses on the packaging. The branding strategy for Krafts Maxwell House and Nabob Brand should reflect the consistent branding strategy already being implemented by the company. However, Kraft should use upscale packaging and back up the upscale high quality product that they have. An exemplar of an upscale packaging concept by current market entrant is Melitta. The reason for my branding strategy focus on the packaging is due to the principle of first impression and mental connectedness that a potential consumer will have especially Krafts target market. The target market for single serving pods is high-income individuals and families ($91,000) and well-educated individuals.Place closely Canadians have their cup of coffee at home or at the nearest available store. Kraft should make coffee s o good it enhances the time we spend with friends and family while enjoying a cup of it. A good way to go about it would be dividing the Country in regions and market the product targeted powerful at their consumer profiles. Furthermore delivery straight to retail stores would make the supply chain shorter hence costs will be less. Even better would be to encourage most buyers to buy it on the Website, with free delivery or a more effective promotion tactic. If the Consumer buys the product straight from the manufacturer the dividend will scale up rather then selling them in bulk to wholesalers and retailers.PromotionPromotion is the most important element of the proposed marketing strategy all medium must be evaluated then used to acquire as many consumers as possible. One of the things that can be used is print advertising billboards, magazines, newspapers etc. Another option is also TV sponsorship, using almost all television programs for 3.5 months launching. Direct Marketing c an also be suggested for example email invite consumers to visit the Website then put an offer like click to win a free supply of coffee pods for a year. Merchandising has its own promotional options too like on shelf racking, shelf-strips with coupon AdPad or branded off shelf bins.ReferencesStephanie Larkin (2007) Current Trends Of Coffee Consumption. Retrieved from http//www.streetdirectory.com/food_editorials/beverages/coffee/current_trends_of_coffee_consumption.html Ben cull (Oct.2011) Coffee and Tea Industry Trends from the Canadian Coffee and Tea Show. Retrieved from http//www.ats-sea.agr.gc.ca/eve/6060-eng.htmNPD Group(July 2012)More Canadians opting to brew their favourite drinks at home Retrieved from https//www.npdgroup.ca/wps/portal/npd/ca/news/prca_120720/ store Analysis on net(2012)Kraft Foods Inc. (KFT) Income Statement. Retrieved from http//www.stock-analysis-on.net/NYSE/Company/Kraft-Foods-Inc/Financial-Statement/Income-Statement Dolcera Public (August 2009)Premiu m Coffee Market Segmentation. Retrieved from http//www.dolcera.com/wiki/index.php?title=Premium_Coffee_Consumers_Market_Segmentation

SWOT analysis

This resulted in Telephone explanation being offered since that year. This serve connects trained Interpreters via holler to Limited English Proficient (LEAP) Individuals. Curaao International Is one of those companies that provide critical translation and interpretation function. Worked estimable cadence at that place as an interpreter, which is a bump to gain some insight about the accompanys workplace as well as into the language emolument. Lets have a look lynchpin at peeleds report of the company and perform a SOOT analysis.HISTORY According to the companys homepage, Kevin J. Carrey and Mark Myers patented the first dual-handset phone and founded the company In Tucson, Arizona since 1995, which they concernd Severer. terzetto years later, the companys name was changed into Curaao International with Jeremy Woman being Chairman and CEO. It created a subsidiary, Viviane, In 2009, there were 2 big events to the company. It first announced the calculation of address L earning Enterprises, Inc. (LEE) and second, candid the Tucson contact center. Its Phoenix contact center was next, In 2012.Like its competitors in the industry, Curaao International Inc. (mentioned here as Curaao or the company), is a diversify language services company, operates wrought Its two sections Curaao Is for clients In the field of healthc be healthc be plans, clinics and hospitals, and Valance Is for bal and governments Insurance, financial services, education, 911, utilities, telecommunications. The products include Over-the-Phone Interpretation (POP), Video Remote Interpretation (IVR), On-site Interpretation, instrument Translation, and Training and Assessment.This information is not quite accurate, at least at present. While working there in 2013 1 dictum that clients had to pay $4 per minute and interpreters received approximately $1 5 an hour ($10 for Spanish interpreters). No wonder Curaao is placed within the pass away 15 companies inform an average rate of gr owth of 72. 75 percent growth in 2008. (Second annual ranking, 2011) Weaknesses Firstly, at Curaao there is hardly a strong administration culture. It seems that the company chooses to focus on the call center side of things rather than create one.Many interpreters are misled in thinking of a company that values intelligence information and language skills, when it turns out later that they hire bilingual persons to apply their protocols only. Consequently, interpreters should be content with low salaries this bob does not require a degree. And that is at the time of interviews. Next, there are distinct departments and lines of authority, work activities are designed around individuals. In this call center, 100% of calls are recorded and monitored and employees are required to quest for extensive rules and regulations and to minimize formal contact with new-fashioned(prenominal) employees if not functionally necessary.One supervisor sits at higher booth keeping an pith on 10 I nterpreters. A manager of each department (that handles one language) walks around examining closely to ensure there are no deviations. Indeed, this is management in the survival musical mode and there is no workplace spirituality. And that leads the second weakness of Curaao, High Employee Turnover compared to industry averages. Current HCI recruiter, Richard Arena, is a forever busy person. During the 2 years I knew him he was present at al about every Job fair in the Valley.Not only offering both part and full time Jobs, he made recruiters of separate company in the fair to point any ethnic minority Jobsharers to his booth. Not only have Richard and his HER aggroup worked really hard, yet the company has had a long time policy that any employee gets a $200 reward after successfully bringing in a new interpreter to work for Curaao. Apparently, something underlies the fact that the company is Arizona fastest-growing Job creator in 2013 and second fastest in 2012 for creating ov er 800 Jobs in the state as it claims in its homepage.Opportunities Executive Order 13166 are two out of many opportunities that the language service industry in general, and Curaao in item have encountered. event Magazine views the approximately 9% of good deal in the U. S. Who dont speak English a sizable market waiting to be tapped (wry. Fortune. Com/addictions). They are right, as fit in to the U. S. Census, a foreign migrant enters the United States every 22 seconds. These people need insurance, healthcare as well as other products and services hillock the agents and insurance carriers need the means to explain and sell them. This partly accounts for the phenomenon that language services industry having the growth and revenue numbers that refuse recession. On revered 1 1, 2000, then-president Bill Clinton signed Executive Order 13166 which requires that the Federal agencies work to ensure that recipients of Federal financial assistance roved meaningful advance to their LEAP applicants and beneficiaries (n. D. ).It is anticipate that that the total national cost of providing language assistance services to LEAP individuals could be as high as $1 to $2 billion annually (Why executive order, 2011). This resulted in the domestic market alone being surprisingly robust-and growing for Curaao as well as other language service companies. Threats At Curaao, its hardly spoken within the call centers, but we employees all know that Languages Solutions is our long-term and strong competitor who may guard a lei to future market growth of Curaao.Languages employs approximately 5,000 interpreters (in compare with 1200 of Curaao) (Second annual ranking, 2011). It provides the aforementioned(prenominal) products but much bigger quantities nationwide, for example, about 90 percent of the over-the-phone interpretations for 911 emergency brake calls. In fact, most important governments are clients of Languages. Just go to such offices as social security, CUSCUS , DES and youll see the logo of Languages in a add-in showing that free interpretation is available. Curaao has to face this to say it hoses to focus on healthcare instead.SWOT analysisThis resulted in Telephone Interpretation being offered since that year. This service connects trained Interpreters via telephone to Limited English Proficient (LEAP) Individuals. Curaao International Is one of those companies that provide critical translation and interpretation services. Worked full time there as an interpreter, which is a chance to gain some insight about the companys workplace as well as into the language service. Lets have a look back at history of the company and perform a SOOT analysis.HISTORY According to the companys homepage, Kevin J. Carrey and Mark Myers patented the first dual-handset phone and founded the company In Tucson, Arizona since 1995, which they named Severer. Three years later, the companys name was changed into Curaao International with Jeremy Woman being Chai rman and CEO. It created a subsidiary, Viviane, In 2009, there were 2 big events to the company. It first announced the calculation of Language Learning Enterprises, Inc. (LEE) and second, opened the Tucson contact center. Its Phoenix contact center was next, In 2012.Like its competitors in the industry, Curaao International Inc. (mentioned here as Curaao or the company), is a diversified language services company, operates wrought Its two sections Curaao Is for clients In the field of healthcare healthcare plans, clinics and hospitals, and Valance Is for bal and governments Insurance, financial services, education, 911, utilities, telecommunications. The products include Over-the-Phone Interpretation (POP), Video Remote Interpretation (IVR), On-site Interpretation, Document Translation, and Training and Assessment.This information is not quite accurate, at least at present. While working there in 2013 1 saw that clients had to pay $4 per minute and interpreters received approximate ly $1 5 an hour ($10 for Spanish interpreters). No wonder Curaao is placed within the Top 15 companies reporting an average rate of growth of 72. 75 percent growth in 2008. (Second annual ranking, 2011) Weaknesses Firstly, at Curaao there is hardly a strong organization culture. It seems that the company chooses to focus on the call center side of things rather than create one.Many interpreters are misled in thinking of a company that values intelligence and language skills, when it turns out later that they hire bilingual persons to apply their protocols only. Consequently, interpreters should be content with low salaries this bob does not require a degree. And that is at the time of interviews. Next, there are distinct departments and lines of authority, work activities are designed around individuals. In this call center, 100% of calls are recorded and monitored and employees are required to follow extensive rules and regulations and to minimize formal contact with other employee s if not functionally necessary.One supervisor sits at higher booth keeping an eye on 10 Interpreters. A manager of each department (that handles one language) walks around examining closely to ensure there are no deviations. Indeed, this is management in the survival mode and there is no workplace spirituality. And that leads the second weakness of Curaao, High Employee Turnover compared to industry averages. Current HCI recruiter, Richard Arena, is a forever busy person. During the 2 years I knew him he was present at almost every Job fair in the Valley.Not only offering both part and full time Jobs, he made recruiters of other company in the fair to point any ethnic minority Jobsharers to his booth. Not only have Richard and his HER team worked really hard, but the company has had a long time policy that any employee gets a $200 reward after successfully bringing in a new interpreter to work for Curaao. Apparently, something underlies the fact that the company is Arizona fastest- growing Job creator in 2013 and second fastest in 2012 for creating over 800 Jobs in the state as it claims in its homepage.Opportunities Executive Order 13166 are two out of many opportunities that the language service industry in general, and Curaao in especial(a) have encountered. Fortune Magazine views the approximately 9% of people in the U. S. Who dont speak English a sizable market waiting to be tapped (wry. Fortune. Com/addictions). They are right, as according to the U. S. Census, a foreign migrant enters the United States every 22 seconds. These people need insurance, healthcare as well as other products and services Hill the agents and insurance carriers need the means to explain and sell them. This partly accounts for the phenomenon that language services industry having the growth and revenue numbers that resist recession. On August 1 1, 2000, then-president Bill Clinton signed Executive Order 13166 which requires that the Federal agencies work to ensure that recipient s of Federal financial assistance roved meaningful access to their LEAP applicants and beneficiaries (n. D. ).It is expected that that the total national cost of providing language assistance services to LEAP individuals could be as high as $1 to $2 billion annually (Why executive order, 2011). This resulted in the domestic market alone being surprisingly robust-and growing for Curaao as well as other language service companies. Threats At Curaao, its hardly spoken within the call centers, but we employees all know that Languages Solutions is our long-term and strong competitor who may represent a wreath to future market growth of Curaao.Languages employs approximately 5,000 interpreters (in compare with 1200 of Curaao) (Second annual ranking, 2011). It provides the same products but much bigger quantities nationwide, for example, about 90 percent of the over-the-phone interpretations for 911 emergency calls. In fact, most important governments are clients of Languages. Just go to s uch offices as social security, CUSCUS, DES and youll see the logo of Languages in a poster showing that free interpretation is available. Curaao has to face this to say it hoses to focus on healthcare instead.Swot AnalysisSWOT ANALYSES SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Strenghts * These drinks are low calorie yet tasty which is hard to image in every day drinks. * Neuro drinks are package in attractive bold coloured bottles which makes these drinks stand out to other bottled drinks. * The bottles in which Neuro drinks are packaged are fully recyclable.This is a big strength as people are becoming more aware of the earth and recycling. * No competitor in Irish market can compete as its totally new and different to other drinks in Ireland. There is no opposing snitch with exactly the same purpose. * These drinks boost spe cific brain or body functions. So if a certain one of these drinks doesnt suit one consumer other one will. * The company is a proud sponsor of SPINs annual events held in Texas. * Strong, fresh fashionable brand identity Weaknesses Although Neuro drinks work they are only a temporary solution. So people cannot mistake them as a lifelong solution. * Neuro drinks contain caffeine which can become addictive resulting in the drink cankerous for you. * These drinks are slightly higher price than your everyday energy/vitamin drink so families on a low budget may not be able to afford it. * We cant nidus enough how this drink should not be taken in place of a healthy diet. plurality may take it as that. It should be taken as part of a healthy diet. Neuro core benefits dont fit into new trends , there are new trends to focus more on being natural, healthy ,new trends not only towards boosting body and brain but also memory ,intelligence ,lowers stress and depression accordingly RB see msnot to be appealing to the next generation * over the past few years due to depreciation of the US dollar, American products have gained a competitive advantage in pricing American products are less expensive for Irish and European consumers * Above average prices Opportunities specimen promotion and advertising will help to bring more customers attentions to these products, e. g. Posters, surveys, sponsoring, and Articles. * We see a big opportunity for recognition through sponsorship of sports events. As one particular type of drink is made specifically to enhance and maintain sport performance. * Trust. We need out future customers to trust our drinks and us as a company. We particularise to give out testers and create competitions for people to win and try our products. Hopefully a healthy image will be created of our product enough that people what to try. Potential opportunity to productline extension * The new cultural shift especially of guys towards body building and g oing to the gyms Threats * Companys selling drinks along the same line. (e. g. Vit water, Red bull) are a big threat. We need to ensure our campaigning is enough to gain loyal customers. * However, Irelands GDP growth has been revised upwardly from 0. 6% to 1% in 2013. And the inflation rate in Ireland was recorded at 1. 20%in December of 2012 * The fact its so new is a huge threat people have little knowledge about this product

The Existence of Pathos in Dante’s Inferno

Madeleine Calhoun First Year Seminar Professor Scheible 11/24/12 The merciful race of Pathos in Dantes Inferno The strength of emotions drives some unjustifiable actions of humaneity. The human race is subjected to tone of voices of tendernessate and compassion. Yet, when did we obtain these potencely harmful yet also availful feelings? Why do we guard these irrepressible emotions? And what can these feelings possibly contribute to an individual, or a society? There is much contemplation nigh the roles that clemency and co.uk/on-compassion-summary-and-response/compassion, as well as other feelings play into life.Emotions be the basis of all interaction and relationship they enable a certain level of trust by dint of knocked out(p) literature, which can also noniceably be applicable in everyday existence. Dantes Inferno, is an epic piece of literature that contains exemplary instances of the wont of sorrow and compassion. Pity is the ability to sympathize for ones si tuation, being able to look use up with reason and an equal understanding. Compassion is mettle, and c be that is distributed and usually reciprocated in a relationship.These emotions are used to bring about a foundation relationship and a basis of trust throughout the text between the characters, and the reader. These approximately basic human emotions, pity and compassion, are fundamental to a true human experience. They build a level of trust between Dante, the writer, and his reader. A necessity in all of literature is to establish a balance of trust between the narrator and the reader. Without this relationship, the reader go away become disinterested, and it will be much difficult for him or her to make the vital connections with the characters.Just as Calhoun 2 Virgil guides Dante through booby hatch the poet guides the reader through the work of literature. According to Professor Joseph Luzzi at rig out College, Dante addressed the reader 20 clock throughout the poe m (Poetry and Knowledge in Inferno Dantes World Wide Web). This aids in the administration of participation, and creates a more(prenominal) intimate and interactive relationship with the reader. The ability to have a protagonist with these human feelings of compassion develops a more believable plotline and affirms the easily accessible bond with the reader.Dante accomplished this by creating a relatable main character, himself, who feels the same average emotions as every natural human. Should we pity those in hell? This incertitude rattles the minds of those who read Dantes Inferno. In this vernacular poem Dante is both(prenominal) the author and the main character. He is winning a journey through hell guided by Virgil. Many have no mentation why Dante wants to visit hell. However, many infer that Dante used this book as a form of punish for the society of Florence, from which he was exiled in 1301.Also, he used this book as an attempt to exert more superiority over his e nemies. Along the way, Dante emphasizes on all of the terrible sights of disfigured sinners, and giant monsters. His wild and fantastic tour taught him the full understanding of sin, and the issues of these acts of wrongdoing. Dante experiences pity and compassion many times throughout the text. He pities the many sinners who have been placed in hell, and his friendship with Virgil aids his travels. These indisputable emotions both helped and hindered him during his time in hell.Hell itself is an intimidating, unkn avouch, and unpeaceful place. All of those who sin and die on earth are welcomed by the devil to hell. The architecture of hell is not Calhoun 3 designed to promote pity and compassion. Dante learns through his excursion that pity is not the book response to the sinners. All of the sinners are aware of their situation they have chosen their sin and hell is the consequence for their actions. Those in hell do not need to feel emotions for each other, because they are al l in the same position, and their conditions have no permanent means to improve.There is no place in the typical hell for compassion. This negatively affects Dante because he is a naturally merciful human, which may explain why he is hardly visiting hell, and not a permanent member of the community. Dante came upon this realization the hard way because many times in hell he was admonishes for furnishing empathy. When the citizens of hell noticed Dantes common affiliation with these emotions they viewed him as weak. This concept reinforces that Dante was placed at a disadvantage in this moment in hell. In this situation, Dante byword one of his loves, Francesca.This romantic take downt obviously stirred him with both compassion and pity. So that for pity I swooned as if in death. And down I fell as a dead body fall (Dante V. 140-142). Dantes implicit human instinct drove his emotions towards mercy for his poor lover. His previous mode of affection towards Francesca was no longer welcomed, and he now sympathized for his woman, and the preceding lust that they shared. These feelings should prove Dante a sincere mortal, are inhibit him in this situation. By comparing himself to a falling dead body, this may further be setting him on a similar Calhoun 4 omparative ground as those in hell. Dante may not realize how much hell is having an internal affect on him. This refer also displays Dantes subject to feel compassion for others, and he is instantly vulnerable to the maniacal tendencies of the sinners. He needs the compassion, and reassurance that he will not join the sinners in this cold alternate world. It is inevitable to recognize that fact that because Dante pities those in hell, his own position of morality should be questioned. In order to pity the sinners, would you have to understand them?Or, at the least, be able to reason with their sins? Possibly it is merely the violent darkness, and impending deathly gloom that impulsively convinces Dante that these sinners are in need of condolence. He struggles with these pities, for it is difficult to have any sort of involvement with this society of hell. Dantes strong sense of moral indignation makes it difficult for him to see the truth behind sin. However, it is these realizations that convince him that he belongs, or hopes to belong in heaven, instead of hell.Perhaps the answer for those sinners in hell is that they do not posses this widely acknowledged, and ordinarily accepted trait of compassion. After all, in the modern day basic relationships and families are streng henceed off of the trust that is ensured by a certain degree of compassion. The ability to pity shows an individuals mental capacity of care. Isnt Dante just being a nice guy by feeling bad for those burning in hell? Pity and compassion may occasionally hinder Dantes chances and position in hell however, without these vital emotions, Dante would not have made it through alive.Dante admits it for himself in Canto II, that the compassion he is given provides him with the strength, Calhoun 5 and power, to continue on with his travel through hell. Here, compassion is a confirmative emotion because it provides companionship, and allows for understanding. In this situation, Dante exudes his fear of hell. Beatrice, his other lover, and Virgil both console him, and show him the necessary compassion to laud him to continue his journey. Such in my failing strength, did I become. And so much courage poured into my heart Your manner of speaking have made my heart So raring(predicate) for the journey Dante II. 130-131, 136-137). Here pity and compassion aid as a motivation, and help Dante develop throughout his sojourn in hell. He uses the word eager to display how much a small act of compassion can almost rejuvenate Dante of fear. This quote explicitly displays the positive effects of empathy. Dante learns that when controlled, these emotions can show who the true sinners are. These relationships with others prove to Dante that he is not as alone as he primarily stated in the beginning of the canto. These extrapolations from the text can show that pity is transmittable, and malleable.The feelings may come and go, yet they arrive at a convenient time for Dantes incentive to proceed. Dantes relationship with Virgil is the epitome of an example of compassion as a contagion. Virgil is not earlier accustomed to being around these emotions, and he quickly learns that for this journey, as well as most others in life, pity and compassion are necessary. When Virgil notices Dantes merciful nature, he first admonishes him for these feelings, but by the end, Virgil is taking part in the sequence of empathy. Calhoun 6 He looked with care upon the ruin, Took though, chose a plan of action,Then opened out his arms and took me in them (Dante XXIV. 22-24). In this situation, Virgil was taking Dante through bridges, and climbing up cliffs. These are dangerous tasks in hell, and Virgil reco gnized this, then quickly after involuntarily reaches to embrace Dante, satisfying his need for compassion. Primarily in the plot Virgil is only Dantes teacher however, by the end of the poem, Virgil serves as more of a paternal or lord-like figure. He sees Dante as an equal for enduring the difficult circumstances of hell, and developing a oppressiveness against the sinners.Any form of compassion that Dante receives from Virgil mitigates his negative experiences, and establishes a necessary basis of trust between the two. This relationship pushes them both further on their journey, because they know that they are not alone. Dante learns from his acquaintances with pity that not everyone deserves it, and as the plot progresses, Dante develops a sort of strength, and begins to have immunity against the sore sights in hell. This illustrates that pity and compassion have positive potential to help an individual, and can shift depending on the affects or consequences of the emotion.Op posing the internal pities that Dante holds in the text, he also cannot help but pity himself. Perhaps, this may be a reflection or effect from the compassion that he sees being given to others. The theory that Dante pities himself as well as the sinners could prove to be one of Dantes mental rationalizations for the creation of Inferno. His Calhoun 7 experiences with these feelings exhibit the circuitous cycle of pity and compassion. First, Dante pities himself for being exiled his solution then is to write the Inferno. His pity then shifts to the sinners in hell, and for this he eventually receives compassion from Virgil.In the end, Dante reached a stage of revenge in which pity had been alienated. This cycle of pity takes control of Dante, and puts him in an inferior position to the others in hell, or to his fellow writers on earth. Dante sympathizes for himself because ultimately it is him who understands his own feelings of remorse from being exiled from his home. This proof of pity places Dante at an even more comparable human level, because the average individual in humanity finds it easy to take pity on themselves. If Dante had not been exiled would he have put all of his enemies in hell?Would Inferno have even been written in the first place? Pity and compassion are necessary emotions in Inferno, as well as in actual existence. Understanding this pathos of Dante and his relationships with Virgil shows the reader the extent to which pity and compassion can affect an individual. These overcoming feelings are natural, and they can both help and hinder depending on the situation. They should not be held back because they teach the essentials of truth and trust, and good and evil. The relationships developed from compassion assist us everyday, without them the human race would be alone.If it were not for the pity that Dante had for others, and himself, we would have not been exposed to the necessary connections towards developing the Inferno. However, the larger question that should be considered is where would human existence be without these emotions of pity and compassion? Calhoun 8 Works Cited Dante, Alighieri, Robert Hollander, and blue jean Hollander. Inferno. New York Doubleday, 2000. Print. Luzzi, Joseph. Poetry & Knowledge in Inferno Dantes World Wide Web. Dante Inferno Symposium. Bard College, Annandale-on-Hudson. Oct. -Nov. 2012. Lecture.

Feasibility Study on Carbonated Drinks Essay

I. IntroductionAn effervescent deglutition that releases carbon dioxide under conditions of sane atmospheric pressure. Carbonation may occur naturally in spring water that has absorbed carbon dioxide at high pressures underground. It can also be a byproduct of fermentation, such as beer and some wines. many a(prenominal) curative properties have been attributed to effervescent waters (e.g., aiding digestion and calming nerves), but few have been scientifically tested. The shape seltzer once referred to the effervescent mineral water obtained from the natural springs near the village of Niederseltsers in SW Germany. Today, however, seltzer is simply well-filtered tap water with artificially added carbonation. Club soda is also artificially change but contains other(a) additives as well, including sodium bicarbonate, sodium chloride, sodium phosphate, sodium citrate, and sometimes crystalize flavoring. schmalzy carbonation was first disclosed in 1767 by an Englishman, Joseph Pr iestley, and was commercialized in 1807 by Benjamin Silliman, a Yale Univ. chemistry professor, who bottled and interchange seltzer water. After 1830, sweetened and flavored (lemon-lime, grape, orange) carbonated drinks became popular. In 1838, Eugene Roussel added a soda counter to his Philadelphia shop by 1891, New York City had more soda fountains than bars. In 1886, John S. Pemberton, an Atlanta druggist seeking a headache and hangover remedy, added kola nut extract to coca extract and produced Coca-Cola. A pharmacist named Hires invented cool off beer in 1893.Today, heavily sweetened, carbonated drinks, or sodas, are among the most popular potables in the world. In the refinement two decades, the introduction of diet drinks containing artificial sweeteners has increased sales of carbonated deglutitions. Annual Coca-Cola sales all total more than a billion dollars, and sodas account for one-fourth of the annual sugar consumption in the United States. Soft drinks or carbo nated drinks can be found most anywhere in the world, but nowhere are they as ubiquitous as in the United States, where 450 diverse types are sold and more than 2.5 million vending machines dispense them around the clock, including in our schools. The American Beverage association says that, in 2004, 28 percent of all beverages consumed in the U.S. were carbonated soft drinks. Beverages are carbonated for different reasons.Many people find the fizzy sensation to be pleasant and like the slightly different taste that carbon dioxide provides. Carbonated beverages, particularly naturally carbonated spring water, were once thought to be health tonics, and the effervescence can help soothe an upset stomach. To keep the carbon dioxide dissolved, cans and bottles of soda moldiness be kept under high pressure. Containers might explode when shaken, because of the build up of the gas, or the beverage might spray out when a shaken container is opened. The carbon dioxide in a carbonated beve rage also causes people to burp after they drink it, because the gas is released after being ingested into the body.II. Types of Carbonated DrinksA. keynote Many people begin to drink carbonated beverages in childhood with a first sip of Coke, Sprite or Dr Pepper at a birthday party. B. Coffee Although the ventures didnt succeed, Starbucks tried to introduce a carbonated coffee beverage called Mazagran and Coke attempted the same thing with Kona. C. Carbonated peeing Carbonated water (also known as sparkling water, fizzy water and seltzer) is popular among weight-conscious or other people who want to avoid sugar sodas. It is available plain and in a variety of light flavors, like lemon, raspberry and vanilla. D. Sparkling Wine (Champagne) Sparkling wineor champagne, depending on where the beverage was producedis the drink of choice for celebrations and also pairs well with light dishes like fish or chicken. E. Energy Drinks Enviga, Red Bull, daze and Monster are carbonated d rinks that have stimulants that help energize.F. Juices- You can buy juice that has carbonation but tab their nutrition labels to see how healthy they are. One example is the Nantucket Nectars line of lightly carbonated juices called Nectar Fizz.III. proficient FeasibilityA. Business LocationLocation to setup a Carbonated Drink Distribution is on a urban area where everybody can have an access buying drinks. Location can be on a beach for summer is coming everyone wants cold drinks.IV. Organizational FeasibilityA. The legal perspective of business play an important role in any setup the proposedCarbonated Drink keep setup is assumed to operate as a Franchise of bigger organizations.V. ConclusionCarbonated Drinks are what most people want. Drinks like this will consumed by most of people especially in urban area where it is now the trend.

Frontier Thesis Essay

US History I HonorsFrontier ThesisJan. 14, 2012Frontier Thesis Analysis passim the early 20th Century, Fredrick capital of Mississippi Turner changed many peoples views on evolution by creating his idea of the Frontier Thesis. Throughout his entire thesis he explained that the more(prenominal)(prenominal) west the settlers bunk, the more unlike and someoneized they become from their homeland of Europe. After receiving his PhD from Johns Hopkins University and later becoming a professor of history at Wisconsin and Harvard University, he became one of the most intelligent men when it came to history. His encyclopedic knowledge of American history realize him the reputation by 1910 as one of the two or three most influential historians in the country at that time. After completing the US History I class, I can confidently say that I agree with Jacksons thesis. History has proven that as the years rise so does the evolution of the American people. Not only did people evolve more a s they blend in west, individuals also established their own religion, government, and education system.Religion was a topic that was extremely strict in Europe it was their way or no way. As more immigrants came to America looking for a refreshed start, they realized they had more freedom to do as they pleased, for example, the Mormons. The Mormons were not accepted by many, therefore forcing them to move around the country and expand west fightd into the unknown territory. The further into the new territory they went, the farther outside they were from anyone who had any say in what they could do. Even though the Mormon religion was frowned upon by many end-to-end the country and ended up coming to a halt when their becomeer Joseph Smith died, it was a flower example of how separating from Europe gave people the option to have more of an expression of how they wanted to live them lives. moving westward showed that the farther west a group of people who were frowned upon tra vel, the less peoplewanted to do with them.Government and security were extremely big parts that made the United States become more of an sovereign country. The United States refused to let one ruler have all of the power, bonnie like they did in England. To close out this from happening, the US created a democracy. Being controlled by someone who is across an entire ocean made it extremely hard for them to monitor what was going on and moving west made it nearly impossible for the British to even have an idea of what was going on. Putting more distant in between lead to the realization that moving west gave them the freedom of an entire new life.In todays day and age, the world in which we live in thrives on education. It is proven that the more education that one has, the farther they are able to go in life. Education gives many people opportunities that they otherwise wouldnt have. Depending where you live, you a lot learn things very differently. For example, in New Jersey many people know about the courtly War, but if you travel down south the Civil War is not common. Many refer to the war as the War of Northern Aggression or the War for Southern Independence. The more west you travel into the United States, the more the story of the Civil War might also change. The more west an individual may move, the more distant and uninvolved they will become in what is going on in with the majority. Every region of the United States has their own criteria and curriculum this proves Tuners Frontier Thesis because the more distant and spread out over an area individuals become the more different and individualized their lives become.Fredrick Jackson Turners Thesis does an extremely good job of explaining why life is the way it is today. The more distant that is between two groups of people, the more likely they are to go down different routes in life. As generations moved farther west they became more American by losing the traditions of their ancestors in Europ e and creating their own. The newer generations fetch to pick up traditions from others around them and combine them with what they were taught. As the years go on, nothing can live the same. Things and people change, which is just a part of life. It is hard toremain in contact with people who are half a world away. People were bound to become more Americanized as they moved west, it was just a matter of time.

B2B Report

EXECUTIVE SUMMARY The report in allow frontmostly analyze the external audit of Processed nutrient & Food Service and Confecti championry & bakeshop industries, which consist of deuce parts commercialiseplace analysis and client analysis. From these dickens parts, the opportunities and banes of the suppliers in these industries, especially DKSH, go away be outlined. In the shop analysis, origin environment, the grocery store and competitors pull up stakes be examined respectively.Particularly, the opportunities just most the increase in motive or a respec defer signal of industrial development ordain be explained in social factors, economic factors and effort part these factors entrust give common selective information rough Vietnam minor(ip) population and their Western culture receptivity, which go out easily increase the entreat in such industry.On the some some other hand, legal factor allow for threa ten dollar bill DKSH due to the strict requi rement in gagened regimen industry that the mansion needs to take caution in prescribe to adapt to b be-ass economy slice the economic factors once a give streng indeed the opportunity from social factors due to the increase in GDP growth and income. However, the inflation drift should besides be considered because it could cause the inconstant demand and be difficult to forecast future demand in the future. The market part in like manner gives some command information about the size base on the value of computer softwargond nourishment industry some US$12. billion in 2011 with the prediction of 4. 2% growth rate in coterminous two years, which promises the development of these two clusters in the near future. Secondly, guest analysis is divided into two master(prenominal) features, which be current guests and dominance nodes. In current client analysis, the report exit give the information about individually clusters market component part of the top compani es holding the highest percentage Masan in do market, Acecook in instant noodles market, and Kinh Do in croupedy store & bakery market.Then, to a greater extent details information about these current customers forget be examined in term of gross deals, their expectation such as stooling up deeper relationship with their multinational suppliers, and difficulty such as high input cost. After that, potential customer part is analyzed found on proposed potential customer list this part contains some companies attentiveness to spleen Hoa, Hieu Cau den in refined feed and Huu Nghi and Hai Ha in bakery and confectionery. Especially, some reasons will be given based on the research and analysis about these companies in assemble to spread out that they re ideally potential customers of DKSH. Thirdly, the internal audit is conducted to give the brief idea about the confederacy DKSH gross gross sales structures are activated in reaping and geographically based, and the stren gths of the company about qualified staffed and good value added utility are figured out in resources and selling mix management part. From industry and customer analysis, the SWOT gives the summary of company strengths and weakness and opportunities and threats in graph illustration form. Next, the marketing mean is proposed in devote to give the best fit with the SWOT.The marketing objective that apply wise progression will compute to increase the demand, brand awareness as healthy as the way to start to potential customers with the specific vizor of time which is from maiden October 2012 to initiatory April 2013. Then, the implementation objects relied on marketing mix, including develop marketing, personal selling and sale forward motion will be planned specifically. To give to a greater extent opthalmic prospect about the marketing plan, the marketing program gives detail history as an action plan and finally the performance evaluation will give some idea about how to evaluate the succeeder of this marketing plan.Contents I. Introduction5 II. foreign Audit6 A. Market Analysis6 1. Business Environment6 2. The Market8 3. Competitors10 B. Customer Analysis11 1. General Information11 2. Current Customers13 3. voltage Customers17 III. Internal Audit23 A. familiarity Analysis23 1. Sales23 2. Management of marketing mix23 3. Resources23 IV. SWOT25 A. Strengths25 B. Opportunities25 V. marketing Objectives26 VI. Implementation Plans26 VII. Marketing Program27 A. Direct Marketing27 1. telephony Marketing27 2. Email Marketing27 B. Personal Selling29 C.Sales progress29 D. exercise Plan29 VIII. Performance Evaluation31 IX. Conclusion32 X. cecal appendage33 A. Potential Customer List33 B. Mapping Itinerary37 1. Southern37 2. Northern40 XI. Reference41 * Introduction DKSH is one of leading companies in market magnification assistants that has been established in 1865 and exist for 150 years in Asia. Thus, Think Asia, Think DKSH is acknowledge as companys slogan and that could tell how winnerful DKSH is in Asia. With a strong monetary performance that has increase rapelvic inflammatory diseasely from 2002 to 2011 that exceed 8. % in net sales, DKSH becomes a strongest successful market leader recently. Obviously, its objectives are to jockstrap firms to grow their line of work in new and existing market by provision knowledge, advice, relationship to wee-wee each individuals goal, expand companys revenue opportunities and increase their market shares by making sure that their clients products are forever and a day visible on the shelves at all times. DKSHs business units are divided into 4 main business lines Food Beverage (FB), Personal Care, Pharmaceuticals and Specialty Chemicals.In fact, this report is going to analyze on 2 small clusters Confectionary Bakery, and Processed Food which included in FB industry in order to inspection and repair DKSH to remain on the existing market and expand their business to the new market. To be more specific, compound marketing communication tools that are verbatim marketing (telephone netmail), personal selling and sales promotion (trade promotion) will be applied to support clitoris scheme in order to cash advance to potential customers. External Audit Market Analysis Business EnvironmentSocial Factors According to General Statistics Office (2010), Vietnam population in 2010 is just about 88 jillions with 51. 9% of this figure is younger than 30. Hence, it could become an opportunity for confectionery and treated fodder markets in change magnitude demand for consuming these kinds of product due to the receptivity of young population as hearty as the influence of Western culture. For this reason, suppliers of ingredients for these products gouge potentially parent the number of customers as well as their sales in Vietnam market.Legal Factor According to Civil Law Network (2010), the ministry has implemented a new formula for forage safety, and requires all enterprises in food industry to strictly comply with the law of touchstone safety food. To be more specific, the Government encourages food manufactures in using high quality ingredients and adding more nutrition in their products. Moreover, they withal require the manufactures in focusing on managing the supply of ingredients from upstream.Consequently, it could be the threat for food manufacturing companies to manage and accept a specialized knowledge about supplied ingredients and their suppliers are expected to assign more in innovating their products in order to meet the regulation and more persuasive for the manufacturing firms to use their products. Furthermore, the regulation for environmental friendly encase in food service also stricter (Civil Law Network 2010). Thus, it requires food service suppliers to put more effort in investing new or innovating current kinds of packaging that could adapt to environment issues.Economic factors In 2010, Vietnams GDP growth rate was 5. 83% (tradingeconomics. com 2012), hence the periodic average income per capital had increased to 39. 4% compared to 2008 and was estimated to be 1,387 thousand VND. As the result, this increase in income take in gradually shifted Vietnamese consumers in premium segments such as sweet, ice cream or cakes and consumers also have higher(prenominal) requirements of diverse tests, food quality, and nutrition for package food and also bakery (Vietnam package food, 2011).It is the good opportunities for supplying companies to intrigue up with these trends by developing current and new ingredients in move with these market trends. However, the signifi buttt influence of the inflation rate can non be denied. Based on tradingeconomics. com data, the Vietnam inflation rate in the third quarter in 2011 was around 22. 42% whish was the highest rate in Asia (bbc. co. uk). Hence, the demand in food market had declined in this period thitherfore, manufactures ca n be threatened in prophecy future demand due to some unpredictable economic factors.Consequently, the suppliers are also affected by that because it could be difficult for them to rank the potentiality of their customers in near future. The Market In the report Newzealand business dealEnterprise (2011), the author states that the value of packaged food industry in Vietnam was approximatelyUS$13. 3 billion in 2011 with the average growth rate at 4. 2% in the next two year. In addition, based on General Statistics Office website (2011), the value of confectionery sales is predicted to increase to US$ 471. 6 million at the end of 2012 and this figure is going to increase more than 10% each year for the next four years. These numbers indicate that there is a very highly potential demand for confectionery and processed food industry. * Competitors Connell Brothers, DKSH and Brenntag have been rank as top 10 leading chemical distributors in Asia in 2011. Specifically, they all operate in Vietnam and engage in many another(prenominal) types of industries such as food beverage, personal care, specialty chemicals, and pharmaceutical industry.As shown in the graph, it can be seen that DKSH has such(prenominal) less sales as well as power compared to Connell Brothers in the global market in 2011. At the meantime, the sale of DKSH and Brenntag is jolly dissentent. Therefore, DKSH is required to put more efforts to gain its market share globally in order to cook further distance with Brenntag and shorten the distance with Connell Brothers. Customer Analysis General Information First of all, the composing is going to show some figures related to market share of some leading firms in Vietnam (2011) for two industries processed food and bakery.For processed food market, market share of sauce and instant noodles have been displayed while in bakery industry, confectionery and biscuit market have been demonstrated. Market Share- Processed Food (Source Euro observe Inte rnational) Sauce market For the diagram above, it shows that Masan owns comparatively larger market share than any other firms in such market. But since the portion of others still has 25% of the marker share, it is believed that some potential customers in this course can be found. Instant noodles marketThe major key player in this industry is Acecook, with 51% of market share while the other firms are holding less than 20% respectively. The report selects Masan food as an instance to explore knowledge under current customer analysis. Market Share Bakery (Source Euro admonisher International) Confectionery market Confectionery market is diverse, with many firms hold similar portion of shares. Among them, Kinh Do takes the 1st place in the market, follow by Huu Nghi and Hai Ha. The 2nd and 3rd key players in the market can be the potential customers for DKSH.Further information related will be given below in Potential customer. Biscuit market There are mainly two key players in t he market, Kinh Do and Kraft Food, while each of other firms retain from 411% as their market share in the biscuit industry. Due to Kinh Do has an outstanding performance on the market share, the report will take it as a specimen in analyzing current customers. Current Customers There are many customers that DKSH is currently having connection with, including both local and foreign firms.The paper will have one customer from each cluster, Masan Food and Kinh Do, to analysis the position of it through searching on background information, sales performance, and then raise opportunity and threat. Masan Food (Processed food) Mason Food is be greated to Masan Group, a firm that specialized on Techcombank financial services. After years of operation, Mason Food has become leading brand of processed food market in Vietnam, which has dominance on market share in some product categories. The product function includes fish sauce, soy sauce, instant noodles (74%, 78%, 14% of the market respe ctively) and other kinds of product.Sales Performance (Source Business inspireer International ) Opportunity Despite Masan Group is established as a local enterprise, it recently decides to build a relationship of acquisition with Nuiphao Mining Joint Venture Company Ltd, becoming one of the largest surreptitious sector resources companies (Masan Group Investor Update n,d). Cooperating with local or foreign investment is an opportunity for firm to percolate more capital to invest in its operations. Due to DKSH is a multinational firms already, the business is expected to be enrich by cooperating with local firms in other industries to expand the operation compass.Threat As a processed food shaper, Masan Food faces a problem that sometimes the determine for raw materials is fluctuating(Business Monitor International, 2012). For the earning benefit point of view, Masan Food should pass the costs from consumers, but that can threaten the chance of losing customers. To illustrate, the FMCG industry is a price sensitive environment that contains many brands at similar level. If one brands price is higher result from increasing costs to reflect its margin, customers can easily choose another brand because the work shift cost is low.Volatile input costs can be a threat to the food manufacturer because the manufacturer needs to choose whether to burden itself or to pass on customers. Same story is applicable in DKSHs case, if the input price has a significant increase, DKSH has to decide whether to bear the costs or fix from its customers both decisions are having certain drawbacks needed to be considered. Sales Breakdown (Source hsc company update) Kinh Do conjunction (Bakery and Confectionery) Kinh Do is a local brand that established in 1993, which is one of the largest food producers in Vietnam nowadays.The shopping mall business of the firm is food related products confectionery (cakes, candies), beverage (water, juice) and dairy products. Kinh Do also complex in some other industries such as real estate and grocery retailing. The brand forces a good image that allows them to gain certain customer awareness and even awarded as top ten of Vietnams best brands (Ha 2011). Sales Performance (Source Business Monitor International) Opportunity As indicated before in the report, health awareness has raised from customers when they purchasing confectionery product.Consequently, higher level of quality is required from food manufacturer in order to satisfy customers. As showed from annual report, Kinh Do provides best materials in manufacturing their products, aim to satisfy its customers in a break away extent. Indeed, venders should be responsible to meet the requirement when there is a concern about products specification such as health mentioned above. Without doubt, they can gain more recognition if they can get through the condition. DKSH is getting involved in this health concerned manufacturing process due to it is one of sell ers of Kinh Do.If DKSH can attain the requirement, which it already does, it is expected that the buyers will be satisfied, and they are free to create more opportunities to corporate with DKSH in the future. Threat Kinh Do depends largely on the domestic market but that makes the company fragile with the fluctuating customer demand (Business Monitor International, 2012). Actually, change in customers taste sensation can affect organizational demand in both positive and negative ways, but here it seems more likely to be threat from the view of the Kinh Do.Because local buyers are the main sources of generating sales, if the number of them is not stable, firms overall performance will obviously be affected. Likewise, inquiry that DKSH received from food manufacturers is affected by customers demand. If the perception of buyers is low, sellers will gain lesser results from the declining demand, and vice versa. being instable with the demand can be interpreted as the firm is actuall y dependent by the market trend. In this case, DKSH has no control over the changing demand therefore it can be a threat. Sales Breakdown (Source hsc company update)Potential Customers Apart from keeping relationship with current customers, exploring new customers is also grievous for a business. To give our more precise information, the report lists four potential customers from the two clusters, with background information, product drop and reason why it is recommended as being potential. Detail contacts of other potential customers can be founded in appendix. Lien Hoa (Processed food) Lien Hoa was established since 2008, by Thierrty Pham, an industrialist who has more than 15 years run across in the industry.The firm operates following European standard to ensure the quality of the products. As mentioned from the official website, Lien Hoa has signed exclusive contract with other brands such as Uni-President and Siam Brothers to be its business partners. Moreover, the products of Lien Hoa are widely distributed with supermarkets like Giant, Metro and Big C (Lien Hoa, 2011). Reason Although the brand is new compares to some other existing sellers in the market, it is expected to grow due to qualified and experienced methodology used by the firm.Furthermore, the brand has shown its ambition to gain ground the market by cooperating with well-known brands like Uni-President. Product range Hieu Cau Den Sausage (Processed food) It is a sub branch of Black Bride Food from Taiwan. The brand mainly furnish tralatitious Taiwanese dished rice dumplings, meat floss, and some products commonly seen in Vietnam such as blimp and dumplings. The brand is also an importer for some food and beverage from Taiwan. Even though the brand is not as famous as other brands in the existing market, it is quite popular among the Taiwanese because the products fit their taste better.Reason Situation is slightly different compares to dealing with other brands in this case because the brand is not sincerely concentrating on mass market but more likely on niche market, for Taiwanese currently. go the supplier of it creates an opportunity to enhance brand awareness towards foreign consumers. Moreover, the location is in the same district with DKSH, and therefore it will be easier for DKSH to access. Product range Huu Nghi (Bakery and Confectionery) Huu Nghi is known as a noticeable confectionery brand in Vietnam since 1950s. is having more than 120,000 retailers throughout Vietnam. Similar to other brands in confectionery industry, the brand holds legal qualifications as criteria to control fabric of the products. The business expands its relation across the nation to many countries United States, japan and Singapore. In addition, Huu Nghi also exploits the business to agricultural products such as pepper and corn (Huu Nghi, 2011). Reason The firm possesses proficient knowledge in trading with businesses across the country, thus, it is foreseeable that thei r experience can abound the business prospects.Also, as DKSH is a multi-national enterprise, Huu Nghi can attend the operation or regulations better result from their sophisticate. Product range Hai Ha (Bakery and Confectionery) Hai Ha Confectionery Joint Stock Company (HaiHaCo) has set up for more than 40 years and turns it status from public to private in 2003, aiming to provide qualified products to serve its customers. With advanced technology, Hai Ha can utilize its equipment plus the specialists to maximize its effort to engage in confectionery industry.Consumers of Hai Ha choose it as Vietnam high-quality goods for continuous 13 years (Hai Ha, 2011). Reason Apart from dominant brands like Kinh Do, Bibica and Kraft, Hai Ha ranked as 4th in market share of both confectionery and biscuit sector in Vietnam. It can be a great opportunity if DKSH can work with them as a seller due to Hai Has high portion of sales caused by variety products. Product range Sales performance (Source hsc company update) Internal Audit Company Analysis Sales DKSH has structured its sales force by product based, in which different sales team will be nonionised based on business lines.This method has created the strength for sales team as it can offer professional and skillful staffs with deep knowledge about their products. Face to face communication facilitates the interaction with customers by allowing them to question and negotiate restrainly, and thus lead to the opportunity to build long-term relationship. Additionally, to ensure the effectiveness of sale team, DKSH also divides its sales force based on geography, in which each sales team will be located and responsible for different areas across Vietnam.Management of marketing mix The annual report of DKSH claimed that DKSH will work with its customers to understand their needs, and then provide customized solutions to them. This is indicated that they are achieving cooperation relationship, which integrated into NPD (new product development) and new resolutions. Moreover, in order to strengthen their relationship, DKSH has provided customers the access to knowledge, advice, relationship, and logistics. At the mean time, DKSH ensures that the customers products will successfully grasp the right market.This is shown that there is a chance to build long-term collaborative relationships between them. If this relationship remains well, then there will be potential to create long term alliances to build specialist knowledge or strategic partnerships. Resources Due to the world wide sourcing network in more than 70 markets and the expertise in each cluster, DKSH is very confident in providing any needed ingredients for its customers. Moreover, for highly applicable purpose, research and analysis service can also help customers in creating and developing new or customized product ideas.Obviously, this is also one of DKSH strengths as it helps customers to be able to sustain in their market and differentiat e their product offerings over competitors. DKSH has applied SalesForce. com as its own tool to manage sale teams. It allows each individual sales person to organise the new, potential and current customers information and the managers then can look at the working process of their inferiors. Moreover, DKSH can also translate all customer data to up date information in timely manner. Another strength of DKSH is that it can efficiently manage its distribution highroad.To allocate the channel tasks, the firm needs to achieve four main factors regarding reduce complexity, increase value, transaction efficiency and service quality. DKSH has industry expertise and offer comprehensive Market Expansion Services therefore the firm can help its customers to reduce the number of separate exchange that they need to take place in order to collect different ingredients that are needed for their production. The firm does not only provide materials to manufactures but it also provides the concep ts and formulations that go with these materials.For this reason, understanding what customers expect is one of the necessary key that takes part in DKSHs success therefore value is added in each process. Moreover, DKSH offers the whole supply chain management hence its customers can be beneficial in getting lower operational costs and also in increasing the value. Non-stop in innovating the new sources or materials to meeting customers needs for their own application or market trend is one of the advantage that illustrates for DKSHs good service quality.Furthermore, the organization also have good after sales services such as monitoring of technical staff at customer site, order processing and warranty timely delivery. SWOT Strengths DKSH recruits experienced staff and professions in the field, the spectacular knowledge level can be a base for providing stronger technical support. Instead of only supplying for ingredients, DKSH offers formulation description discussion with custom ers to understand them better for value-added services. With this tradition, DKSH can set up a long term relationship with its customers. DKSH offers comprehensive market expansion service.This benefits customers by reducing the number of exchanging points to go through. Consequently, operating and transaction costs can be lessen. Opportunities Purchasing power of customers in Vietnam is enhanced caused by an increase in GDP they have better earning to make purchase and thus greater demand of luxury food items can results. It is expected that lifestyle of young population in Vietnam will differ from Generation X, preferring more ready meal like confectionery products and processed food. Hence, a growth in demand is foreseeable. Marketing Objectives Objectives of the marketing plan will be outlined based on SMART approach.Firstly, the new potential customer list which does not include in DKSHs current customer list helps DKSH to expand its customer database in its internal network re gard to salesforce. com. Secondly, the direct marketing such as telephone and telecommunicate marketing plan will be proposed from 1st October 2012 to 8th walk 2013 in order to approach the potential customer list step by step and enhance the brand awareness in both current and potential customers. It will be able to achieve 40% of number of potential customers who are willing to answer through phone call or email.Thirdly, personal selling plan is applied from 15th October 2012 to 31st October 2012 to achieve the remained number of potential customer from above step hence the sales of the company is estimated to increase by 30%. This plan will be conducted according to the mapping itinerary which helps the sale team easily to visit customer based on the efficient action plan. Finally, sales promotion program is planned as the boom strategy in order to help DKSH easier to create the demand among potential customers that applied in direct marketing and personal selling plan.Implemen tation Plans The most appropriate B2B marketing communication strategy that should be used to approach to potential customers as well as make them become DKSHs current customers is push strategy. Specifically, direct marketing, personal selling, and trade promotions will be used by DKSH to make its potential customers aware of its products and create demands, as well as to maintain and strengthen relationships with the current customers. Marketing Program Direct Marketing Telephone Marketing Potential customersIn direct marketing, telephone marketing should be used to directly transfer with these potential customers DKSH should come up with the calling schedule, which indicates the number of sales people and the number of manufacturers (potential customers) need to be contacted in each region in one day. To illustrate, there are around 60 potential customers founded by the research team DKSH can assign its sales people to make the call to 10 manufacturers in one day. This means DKS H will reach all 60 manufacturers within 6 days.In order to save customers time and the companys costs, the sales persons should not introduce too much about DKSHs history and its achievements via telephone. Instead, they should go straight to the core information such as types of products or ingredients that the customer needs, the price, and what DKSH can do for them. Moreover, the good point of this strategy is that it offers two-way communication and thus allows customers to question directly. For this reason, it is very important for DKSH to assign skillful spoken sales people to this project. Current customersIn addition, it is also important to schedule the calls to current customers in order to inform them about DKSHs new products or ingredients, promotions, as well as to remain relationships with them. To illustrate, DKSH now has totally 105 current customers for food bakery cluster espouse that it will call to 10 customers in 1 day, so it will finish calling to all 105 c ustomers within 11 days. It is recommended that DKSH should make this calling schedule every six months at the root of each month for the current customers in order to keep frequent contact with them to update their up-to-the-minute situation and their new demands.Email Marketing Potential customers As mentioned above, telephone marketing is used for the purpose of range potential customers by going straight to the core issue and providing them the core information. Therefore, other general information such as companys background, history, achievements, number of skillful staff and techniques, and types of business lines will not be discussed in detail via telephone marketing. For this reason, it will be a good idea to email this information to DKSHs potential customers so that they can have a clearer sight about DKSH.It is recommended that DKSH should email to the potential customers that it cannot successfully reach in telephone marketing for once a month to remind them and mak e them aware of DKSH products it should do this at the starting line of each month. Current customers In telephone marketing, the sales people will inform the current customers about new products or ingredients, and the promotions. Then, in the email marketing, these sales people will email to the customers the related information in detail, such as the price table that indicates the price of each type of new product.Obviously, this tool is faster and incurs lower costs compared to other tools. Moreover, it tends to be more convenient to the customers compared to the telephone marketing. To illustrate, some contacted customers are so busy that they cannot listen too much what DKSH sales people want to tell them. In this case, email will be a better choice. As mentioned above, DKSH should make calling to the current customers every 6 months to frequently update their new demands.Simultaneously, DKSH should also try to come up with new products every 6 months to help its current cust omers to sustain in the competitive market as well as to retain them. Then, the sales people will email this related information in details to these customers also do this for every 6 months, and at the beginning of each month. Personal Selling In personal selling, sales representatives of DKSH will be assigned personal to these potential manufacturers in each region these manufacturers (potential customers) are those that DKSH cannot catch in direct marketing.The number of sales representatives will be decided relying on the number of manufacturers in a particular region. To be more specific, DKSH can go to visit 4 manufacturers in 1 day keeping doing this until it can catch up all of the potential customers that left in direct marketing. The main task of these representatives is to try to understand customers purchasing criteria as well as to provide brief information about DKSHs main industries and products in order to increase the product awareness. Moreover, it is important to emphasize the benefits that DKSH can bring to them. Sales PromotionIn trade promotions, the telephone marketers and sales representatives should emphasize that DKSH will offer lower prices (5% discount) compared to the market price to its potential customers for their first purchases this means the more they purchase, the more discount they can get. Therefore, it will be the incentive for these customers, and this type of promotion will be applied to the potential manufacturers in all regions. Action Plan Task Timeline 1st October 31th December 2012 W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 Telephone Mkt Email Mkt Personal Selling Sales Promotion Timeline 1st January 1st April 2013 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 Telephone Mkt Email Mkt Personal Selling Sales Promotion Performance Evaluation Objective Strategies Evaluation 1 Increase Brand Awareness * Telephone * Emai l * Personal Selling * Numbers of customer who are willing to answer a call and give helpful information. Numbers of customer who reply email and make a request for further discussion. * Numbers of customer who are willing to interact with sell person and distribute in the conversation. 2 Increase Sale * Personal Selling * Sale Promotion * Numbers of customer who accept to make a contract with DKSH in supplying necessary ingredients. 3 Create Demand * Sale Promotion * Number of customers who firstly have no demand in finding new suppliers but changing later due to competitive proposed price. Conclusion In this report, the general information about Processed Food Food Service and Confectionery Bakery clusters will be analyzed in order to outline the SWOT analysis for DKSH. Additionally, Push strategy will be applied to reach 60 potential customers. Specifically, integrated marketing communication tools such as direct marketing (telephone and email marketing), personal selling an d trade promotions will be used to support the push strategy to approach to the potential customers.At the same time, these tools can help to retain and strengthen relationships with the current customers. Appendix Potential Customer List Mapping Itinerary Southern Northern Reference 1. DKSH seeks a boost in Asia 2012, ICIS news, posted 13th August, viewed 1st September 2012, https//docs. google. com/a/rmit. edu. vn/viewer? a=vpid=gmailattid=0. 1thid=1392e4d1b429e96bmt=application/pdfurl=https//mail. google. com/mail/u/0/? ui%3D2%26ik%3D0e4ae12cf9%26view%3Datt%26th%3D1392e4d1b429e96b%26attid%3D0. %26disp%3Dsafe%26zwsig=AHIEtbQnvWZ6Rh09SpbtN_3J-u-kBRPiKg 2. Agri-Food Canada 2011, Package Food in Vietnam, Agriculture and Agri-Food Canada, viewed 14 August 2012, http//www. gov. mb. ca/agriculture/statistics/agri-food/vietnam_packaged_food_en. pdf 3. BBC 2011 Vietnam Inflation Rate Hits 13. 9%, BBC, 22 March 2011,viewed 15 August 2012, http//www. bbc. co. uk/news/business-12845809 4. Brenntag Asia Pacific 2012, Brenntag Vietnam Co Ltd, viewed 28th August 2012, http//www. brenntag-asiapacific. com/en/pages/Brenntag_Asia_Pacific/Lo