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Assignment ExampleAs such(prenominal) as this is a sad state, news organizations very knew that the digital movement would come by nigh day and this should thus not appear shocking at all (Naquin, 2015). In that light, although news organizations may seek governments help in making newspapers still viable, many are of the sagacity that this will not be possible since they are now obsolete in nature (Naquin, 2015).In the course of gauging effectiveness or rather the force of advertising campaigns over the internet, there are dissimilar challenges that managers face. One of the challenges is that the various digital channels possess different effectiveness and thus relying on wiz particular channel may give a false reflection of an advertisements impact (Fisher, 2012). Another challenge is that most marketers still rely upon the native metrics such as the click-through-rate or looking at page makes over the internet to gauge success yet Agencies in the regular army cont arres t that such acts as the intent to buy or recalling of a brand are actually the most successful methods that one would use to gauge online success (Fisher, 2012). Therefore, if I were a manager I would rely upon sales metrics as the most efficient way of gauging efficiency of my campaigns and as sanitary incorporate the traditional metrics so that I can have a 360 degree view of the performance (Fisher, 2012).Fisher, L. (2012).Quantifying Digital Brand Ad Effectiveness Finding the Right Mix of Meaningful Metrics. e-Marketer.Retrieved from Naquin, C. (2015). Newspapers towards the end of the traditionalmedium? Culture Exchange. Retrieved from