Undercover marketing :: essays research papers

cloak-and-dagger MarketingUndercover Marketing is an unconventional strategy used to close in consumers. It is where the consumer doesnt realize theyre being marketed to. The goal of any clandestine campaign is to generate a buzz about a revolutionary crossway. The largest appeal of undercover trade is that it offers free word of mouth that wad reach many consumers.There be a few ship hatfulal to implement this kind of marketing. One way is to hire models or celebrities to be seen drinking a particular new beverage at a bar. Another way is to use fake tourists. These fake tourists pray individual to take their picture with a new high tech photographic camera and whence they explain the benefits of the new camera they are using.There are a few companies who have done this type of marketing. One company, called inbred Reality, launched a new type of video game paw. With the glove on, you can fly planes and fire weapons all with the movement of your fingers. The idea was to market the glove at coffee shops and crowded places. All the company did to market there new glove was go out and have fun with their latest toy and wait to be approached by consumers. When approached, they would ask other quite a little to give the glove a try. They would also say clever ear address bites similar to Its like you are actually in the game. The marketers would then tell them how well they are doing with the glove on. No one is toilsome to shifting you anything. The companies just want to get you to want their new product and to tell your friends about it. They want to get you involved with it. They pretend to be your friends and offer information about the products.When Sony Ericsson released its new headphone that took pictures, they launched a course of study called fake tourists. Sixty actors took to the streets in ten cities. They would approach people and ask then to take there picture with their new phone. Once the phone was in the consumers hand, the fake tourist would say something like, Thanks for taking our picture. That phone is cool, right? And then they would explain some of the phones features.The companies who employ undercover marketing are feeding off of the word of mouth tactic to sell products and get the word out. The problem is, their word of mouth tactic is not genuine.