'Thai Research Report\r'

'Annenberg pubic Policy rivet Case 25. 1 A study by the Annenberg Pubic Policy Center investigested one major area of business finality :pricing practices. Specificially,the study addressed consumer knowledge and attitudes round the practices of online retailers adjusting their prices according to customer characteristics, such as how frequency they corrupt from the retailer. For example ,a website selling cameras bootd varied prices for the resembling model depending on whether visitor to the site had antecedently visited sites that supply price comparisons.In general,charging contrasting prices is called price contrast and legal un slight it discriminates by race or hinge on or involes antitrust or price-fixing laws <such as two competitors agreeing to charge certain prices>. The Annenberg study consisted of prognosticate interviews conducted with a sample of 15,000 adult,screened to find persons who had used the profits in the preceding 30 days. The questionnaire gat presentd demographic data and data somewhat Internet usage.In addition,the interviewer pick up 17 statement about basic laws and practices cerebrate to price discrimination and the targeting of consumers according to their sellping behaviors. Respondents were asked whether each(prenominal) of these statements was true or false. Case show 25-1 peril 25. 1-4 summarize some of the results from this study forefronts 1. The information provided here is not detailed enough for a conventional root,but assume that you are making an information report in a preliminaly stage of the reporting process.Which of these findings do you want to emphasize as your main localize? Why? 2. Prepare a writtrnt summary of the findings,using at least two table or map 3. Prepare two tables or charts that would be fit to accompany an oral presentation of these results. Are they different from the visual aids you prepare for question 2? Why or Why notM Case Exhibit 25. 1-1 Selected Information about the Sample Sex | | male |48% | |Female |52% | |Online Connection at Home | |Dial up connection still |31% | |Cable modem<with/without dial-up> |18% | |DSL<with/without dial-up> |25% | |Cable or DSL with another manner |13% | |Don’t know |4% | |No connection at home |9% | |Self-Ranked Expertise Navigating the Internet | |Beginer |14% | |Intermediate |40% | |Advanced |34% | |Expert |12% | etymon: turow,Joseph,Lauren Felfman,and Kimberly Meltzer, â€Å"Open to Exploitation:American Shoppers online and Offline, â€Å"APPC report,June 2005,p15 dowloaded at http:/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed lordly 22,2011 Case Exhibit 25. 1-2 receipts to Selected goledge Questions Statement |Response | | |True |False |Don’t Know | |Companies straightaway have the ability to follow |80% |8% |12% | |my activity across many sites on the web | | | | |It is legal for an online ances try to charge |38% |29% |33% | |different bulk different prices as the | | | | |same time today | | | | |By law a site such as Expedia or Orbitz |37% |32% |31% | |that compares prices on different airlines | | | | |must include the last-place airline prices. | | | |It is legal for offline store to charge |29% |42% |29% | |different people different prices as the | | | | |same time today | | | | |When a website has a privacy policy,It |59% |25% |16% | |means the site will not division my | | | | |information with other website or | | | | |companies | | | | *When the reduce do not add up to cytosine%. It is because of a rounding errow Boldface type indicates the countersink anwer. etymon: turow,Joseph,Lauren Felfman,and Kimberly Meltzer, â€Å"Open to Exploitation:American Shoppers online and Offline, â€Å"APPC report,June 2005,p20 dowloaded at http:/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed sublime 22,2011 Ca se Exhibit 25. 1-3 Respones to select Attitude Question Statement |Response | | |Agree |Disagree | nature |Don’t know | |It okay if a store charges me | | | | | |price based on what it knows | | | | | |about me |8% |91% |- |1% | | It okay if an online store I |11% |87% |1% |1% | |use charges different prices for| | | | | |the same products during the | | | | | |same arcminute | | | | | |It would rough-and-tumble me to learn that|76% |22% |1% |1% | |other people pay less than I do | | | | | |for the same product | | | | | |It would bother me websites I |57% |41% |2% |1% | |shop at keep detailed vior | | | | | | purchase beha | | | | | |It okay if a store I shop at |50% |47% |2% |1% | |frequency use information it has| | | | | |about me to make water a picture of | | | | |me that improves the services it| | | | | |provide for me. | | | | | *When the number do not add up to 100%. It is because of a rounding errow Boldface type indicates the correct anwer. Source: turow,Josep h,Lauren Felfman,and Kimberly Meltzer, â€Å"Open to Exploitation:American Shoppers online and Offline, â€Å"APPC report,June 2005,p22 dowloaded at http:/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed August 22,2011\r\n'