Zensar: The Future Of Vision Communities (A)

Introduction: The Indian IT-BPO industry, with estimated r flatues of $71.7 billion in 2009, accounted for 5.8% of Indias gross domestic product and employed ab advance in 2.2 million people. The industry had three roomy segments: At low end : Services such as bole shoppingsupplying overseas firms with IT workers and contracting out their aid on a short-term basis to memorise vantage of Indias low labor costs and boastful jackpot of engineering talent. Mid end: BPO, in which trading trading operations and business functions such as customer service were to the wide-cut provided in dedicated centers, was a second, more costly lay of function. At the high end of the industry were the most analytical, value-added services such as consulting and research and development. Major Players: Six players were in that location: Tech Mahindra (after its acquisition of Satyam Computer Services) Wipro Infosys Technologies Tata Consultancy Services (TCS) s ensitive Technology HCL These 6 players dominated the industry. They were known collectively as the SWITCH companies. severally of these firms had annual revenues in excess of $1 billion and managed to attract, because of home base and reputation, the best talent and benefit the largest deals. Most other players in the industry struggled to breach the $ergocalciferol million revenue mark, even as they continued to bench mark themselves against the larger SWITCH Firms. Zensar context: Zensar was one such mid-sized company. In 2009, its market capitalization was more or less $cl million and its profit after tax was 20%. despite its size, Zensar was very much a global firm. Headquartered in Pune in Western India, it engaged with 324 customers in 18 countries and had saving centers in the U.K., China, and Poland. Fifty percent of its revenues were from the U.S., 25% from Europe, and 25% from the counterweight of the world. Zensars largest customer, Cisco, contributed 25% o f its revenues. Advantages some of the bi! g players had were: They attract break talent Price...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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