Music Magazine Stereotypes

Kerrang! magazine is a music magazine that is mainly based on rock music. It is published by Bauer Consumer Media in the United Kingdom. The magazine's name is onomatopoeic and refers to the noise made when playing a power chord on an electrical guitar. The target audience for this magazine would first and foremost be teenagers (mainly those 16+) and also those in their 20’s. Some of its viewers would be approximately in their 30’s (the same age as the people featured in the magazine).Or simply, people who admire rock and loud music as the magazine mostly centres on rock and punk music. You can tell that the target audience is mainly teenagers because the bands featured in this magazine have got principally teenage fans, and also the title itself appeals to teenagers and people in their late 20’s (the design of it is edgy which appeals to them). I have been carrying and investigation based on whether the famed magazine Kerrang conforms to genre conventions. Accor ding to my research, I personally believe that Kerrang does conform to genre conventions.The reason for my theory is pretty clear as nearly all the magazine covers for this magazine simply suggest the fact that it’s a rock magazine, starting from the name of the magazine, to the singers featured in it and finally to the layout of the magazine’s cover. Normally, most magazine, especially rock and punk magazine, try their very best in order to make their covers attractive and appealing. Magazine use well known singers or bands in order for it to be much more noticeable which will attract various kinds of audiences.Furthermore, magazines like to include special offers in their covers, as well as secondary images (apart from the main image) so that it would lure in audience. Normally, if they include secondary images, magazine attempt to put an image of a famous musician that is well liked by the audience (see figure one) so that it would attract people into buying it. Ker rang has used nearly all the conventions in order for them to symbolize the genre they’re representing.The name of the magazine suggests the fact that it’s a rock magazine due to the fact that it’s a sound made my an electrical guitars, and since most rock bands use electrical guitars rather than using an acoustic one or a piano, this verifies the fact that it’s a rock band. Moreover, Kerrang mostly feature well known rock bands such as Metallica, Paramore, Green Day and My Chemical Romance (See figure 2, 3, 4, 5,). Additionally, they normally include so many headlines, secondary pictures and special offers like other magazines such as NME to exert a pull on the audience (See figure 7).This magazine also includes a PLUS! section like NME magazines has, this is done to tempt the readers and to increase the immensity of the advertisements. Kerrang has a lot of similarities with NME regardless of the fact that they both are rock magazines. They both feature a lot of rock band such as My Chemical Romance in addition to the headlines and secondary images. This shows that they both conform to genre conventions. (See figure 4 and 8). They share other similarities such as the fact that they both try to cover up the all cover using additional headline as well as secondary images.Kerrang covers are almost all alike. All of them include a main image in addition to a special offer to increase the sales. Although, some of Kerrang’s covers don’t include secondary images or additional headlines. Some of their covers may be a bit dissimilar to the others as it could either be an exclusive edition or just some other reason. If you take a look at Figure 4 and Figure 9, you could spot the very noticeable difference which is firstly, there is only one image in Figure 9 whilst there are more than one (excluding the main image) in Figure 4.Other differences such as the fact that Figure 9 is a bit less messy than Figure 4 also stand out. Eve n though there are differences between the two, they is still a various amount of similarities between them such as the fact that the name is written in the same font and the same style, in addition to the fact that they both feature special offers as well as main images of famous rock musicians. From the front cover we can only see that their interests are conventional rock groups.Most of the front covers have a header listing some mainstream bands; the main image on most the front cover is of the lead singer of a mainstream rock group, and on the side they list other mainstream rock groups that are going to be in the magazine and also are advertising that they have posters of yet more majority rock groups. If we wanted to find out any more of their interests we would have to look inside the magazine at the table of contents. Furthermore, the font used to write the name of the magazine is filled with cracks and different, which suggests the idea that it’s rock music magazine .In addition to the colours used (black and white, orange and yellow) which are LOUD colours, which represent the magazine as a loud magazine. In conclusion, I think Kerrang magazines are very much similar to other magazine who also feature rock music. Like other magazines, Kerrang includes a main image, additional headlines, and secondary images, buzz words such as ‘FREE! ’ and also special offers. The magazine matches a lot of genre conventions because like other magazines, they try to represent heir genre through their cover and they succeed in a clever way.

How duration affects the rate of electrolysis in a Voltaic Cell Essay

Design and Conduct an experiment to investigate the effect of ONE FACTOR on redox reactions. Introduction:- The two main components of redox reactions are reduction and oxidation. Reduction is a gain in electrons and the decrease in oxidation number whereas oxidation is the loss of electrons and the increase in oxidation number. Voltaic cells, also known as galvanic cells generate their own electricity. The redox reaction in a Voltaic cell is a spontaneous reaction. For this reason, voltaic cells are commonly used as batteries. Voltaic cell reactions supply energy which is used to perform work. The energy is harnessed by situating the oxidation and reduction reactions in separate containers, joined by an apparatus (known as the salt bridge which primarily completes a circuit and maintains electrical neutrality) that allows electrons to flow. The functions of a voltaic cell are quite simple. There happens to be an anode and a cathode. The positive ions go the negative electrode (anode) whereas the negative ions go to the positive electrode (cathode). Electrons always flow from the anode (where oxidation takes place) to the cathode (where reduction takes place). Electrons flow across wires whereas ions flow across the electrolyte and the salt bridge. Aim:- The objective of this experiment is to see how the time affects the mass of the zinc electrode (anode) and the copper electrode (cathode) in a voltaic cell. Variables:- Variable Type of variable How it will be controlled Time (s) Independent (The one you change) Values from 5 to 35 minutes will be used Mass of anode & cathode (g) Dependent (The one you measure) Electrodes will be measured after each time interval Current (A) Controlled Measure the current with the help on an ammeter Initial mass of cathode and anode (g) Controlled Weigh out the electrodes using top pan balance from the beginning of the experiment Charge on ion Controlled Use the same solution for all the trials. The charge on the copper ion should be 2+ since the copper 2+ is being converted to copper metal. The charge on the zinc ion should be 0 because Zn is being converted to Zn 2+ Concentration of electrolyte Controlled Use the same solution for all the trials. The solution primarily should be 1 mol dm-3 (just like standard conditions) Area of electrodes (cm2) Controlled Measure the electrodes to ensure they have the same dimensions (9Ãâ€"2.5cm). Use the same electrodes for all the trials. Volume of electrolyte (cm3) Controlled Use a measuring cylinder to measure out the electrolyte’s volume Atmosphere which we are working under Controlled Primarily we are working under standard room temperature of 298 K Apparatus:- * 1Ãâ€"22.5cm2 copper electrode * 1Ãâ€"22.5cm2 zinc electrode * 100cm3 1mol dm-3 Zinc sulphate solution * 100cm3 1mol dm-3 copper (II) sulphate solution * Filter paper (required to create a salt bridge) * 100cm3 of potassium nitrate solution (the spectator ion which I will require for creating the salt bridge which will complete the circuit and maintain electrical neutrality) * 2x200cm3 beakers * Stopwatch (à ¯Ã‚ ¿Ã‚ ½0.01s) * 1x100cm3 measuring cylinder (à ¯Ã‚ ¿Ã‚ ½1.0cm3) * Voltmeter * 2 connecting wires * Top pan balance (à ¯Ã‚ ¿Ã‚ ½0.01g) Method:- 1) Set up the voltaic cell. Use a measuring cylinder to measure out 100cm3 of copper sulphate solution. Pour it into the 200 cmà ¯Ã‚ ¿Ã‚ ½ beaker. 2) Next do the same for zinc sulphate. Use a measuring cylinder to help measure out 100cm3 of zinc sulphate solution. Pour it into a different 200 cmà ¯Ã‚ ¿Ã‚ ½ beaker. 3) Weigh the masses of the electrodes separately using a top pan balance. Record the initial masses. 4) Connect the wires to the outlets in the zinc and copper electrode. Place them in the corresponding outlets of the voltmeter. 5) After that we cut out some filter paper and dip that into our spectator ion (potassium nitrate) in order to build a salt bridge. The salt bridge will primarily complete the circuit, allow flow of ions and maintain electrical neutrality. The salt bridge will be placed in such a way that the ends of the salt bridge will be touching separate solutions of zinc sulphate and copper sulphate. The overall circuit should resemble the diagram in Figure.1. 6) Place the zinc electrode into the beaker with the zinc sulphate solution and the copper electrode into the beaker with the copper sulphate solution and at the same time, start the stopwatch. Keep the stopwatch running until 200 seconds elapse. *Note- we will be recording the time every 5 minutes because 1 or 2 minutes simply isn’t enough for the change to take place 7) Take the cathode out of the solution and measure its mass (remember, before doing so, shake it a couple of times in order to remove any moisture). Record the mass. Do the same for the zinc electrode 8) Place the electrodes into their respective solutions once again and start timing. Repeat steps 5 to 6 9) Repeat the same steps until we get mass readings for up to 60 minutes of experimenting. Data Collection and Processing Raw data:- – Initial mass of anode (zinc electrode): 31.29 à ¯Ã‚ ¿Ã‚ ½0.01g – Initial mass of cathode (copper electrode): 32.05 à ¯Ã‚ ¿Ã‚ ½0.01g Table 1 – Mass of anode and cathode obtained from different time intervals Duration of electrolysis (à ¯Ã‚ ¿Ã‚ ½0.21s) Mass of anode (zinc electrode) (à ¯Ã‚ ¿Ã‚ ½0.01g) Mass of cathode (copper electrode) (à ¯Ã‚ ¿Ã‚ ½0.01g) 300.00 (5 minutes) 31.27 32.08 600.00 (10 minutes) 31.14 32.16 900.00 (15 minutes) 31.08 32.27 1200.00 (20 minutes) 31.00 32.42 1500.00 (25 minutes) 30.83 32.49 1800.00 (30 minutes) 30.61 32.80 2100.00 (35 minutes) 30.25 33.08 Qualitative observations:- – We can see that the copper is deposited at the cathode where the cathode begins to get more pink/ brownish colour. – Blue colour of copper sulphate solution begins to get paler. – Zinc electrode begins to corrode a bit. Most corrosion can be observed at 35 minutes time interval. Note* – Uncertainties: The average reaction time was à ¯Ã‚ ¿Ã‚ ½0.5s even though it did alter from interval to interval. Note that there is also a à ¯Ã‚ ¿Ã‚ ½0.01s time uncertainty in the stopwatch itself. The uncertainty for mass is inscribed on the top pan balance as well. Data Processing: We must now calculate the mass changes which have taken place due to experimenting with different time intervals. (Different time intervals would result in a different mass change) This can be calculated simply by doing the following: Mass change = final mass – initial mass Due note however that this formula can only be used for calculating the mass change taking place at the cathode (copper electrode where reduction takes place). This is because copper 2+ is being converted to copper metal and is being deposited at the cathode. Obviously this would result in a mass gain at the cathode. Therefore, it would be better for us to use the formula ‘Mass change = final mass – initial mass’ so that it gives us a positive value for the mass change taking place at the cathode. Example 1 Mass change = final mass – initial mass => 32.08 – 32.05 => 0.03g Example 2 Now to calculate the mass change taking place at the anode (zinc electrode), we use the following formula, Mass change = initial mass- final mass. In this case we use this formula because we know that the zinc is being oxidized to zinc 2+ leading the zinc electrode to corrode. This therefore results in a decrease in mass of the anode (zinc electrode). Thus, it would be better for us to use the formula ‘Mass change = initial mass – final mass’ so that it gives us a positive value for the mass change taking place at the anode. Mass change = initial mass – final mass = > 31.29 – 31.27 = > 0.02 Table 2 -Mass changes of anode and cathode for each time interval Time (à ¯Ã‚ ¿Ã‚ ½0.21s) Mass change of Anode (Zinc electrode)(à ¯Ã‚ ¿Ã‚ ½0.01g) Mass change of cathode (copper electrode) (à ¯Ã‚ ¿Ã‚ ½0.01g) 300.00 (5 minutes) 0.02 0.03 600.00 (10 minutes) 0.15 0.11 900.00 (15 minutes) 0.21 0.22 1200.00 (20 minutes) 0.29 0.37 1500.00 (25 minutes) 0.46 0.44 1800.00 (30 minutes) 0.68 0.75 2100.00 (35 minutes) 1.04 1.03 Graph 1:- Graph 2:- To derive the equation for the two separate reactions, the number of electrons gained or lost during the process has to be deduced. The mass change per minute can be deduced from the gradient. Therefore we first calculate the gradient of graph 1 (mass changes for zinc electrode). For calculating the gradient, find two points which perfectly fits in the grid. In this case, the points (0.04. 100) and (0.08, 200) Gradient= (Y2 – Y1) à ¯Ã‚ ¿Ã‚ ½ (X2 – X1) = (0.08- 0.04) à ¯Ã‚ ¿Ã‚ ½ (200 – 100) = (0.04) à ¯Ã‚ ¿Ã‚ ½ (100) = 0.0004 Therefore, the gradient of the first graph is 0.0002. So the mass change per minute for the anode is 0.0004. Next, we calculate the gradient of graph 2 (mass changes for copper electrode). To find the gradient, we work with the points (0.20. 500) and (0.24, 700) Gradient= (Y2 – Y1) à ¯Ã‚ ¿Ã‚ ½ (X2 – X1) = (700 – 500) à ¯Ã‚ ¿Ã‚ ½ (0.24- 0.20) = (200) à ¯Ã‚ ¿Ã‚ ½ (0.04) = 0.0002 Therefore, the gradient of the first graph is 0.0002. So the mass change per minute for the cathode is 0.0002. The uncertainties also need to be propagated through the summation of the fractional uncertainties. Uncertainties regarding zinc electrode:- Fractional uncertainty of mass = absolute uncertainty à ¯Ã‚ ¿Ã‚ ½ actual value = 0.01 à ¯Ã‚ ¿Ã‚ ½ 0.02 = 0.500 Fractional uncertainty of time = absolute uncertainty à ¯Ã‚ ¿Ã‚ ½ actual value = 0.21 à ¯Ã‚ ¿Ã‚ ½ 300 = > 0.0007 = 0.001 Total uncertainty = 0.001 + 0.500 = 0.501 to 3 decimal places Therefore the rate of change is 0.004 à ¯Ã‚ ¿Ã‚ ½ 0.501 g/s Table 3 – Rate of change for each time interval for anode (zinc electrode) Time (à ¯Ã‚ ¿Ã‚ ½0.21s) Rate of change of anode (zinc electrode) (g/s) 60.00 0.004à ¯Ã‚ ¿Ã‚ ½0.501 120.00 0.004à ¯Ã‚ ¿Ã‚ ½0.067 180.00 0.004à ¯Ã‚ ¿Ã‚ ½0.048 240.00 0.004à ¯Ã‚ ¿Ã‚ ½0.035 300.00 0.004à ¯Ã‚ ¿Ã‚ ½0.022 360.00 0.004à ¯Ã‚ ¿Ã‚ ½0.015 420.00 0.004à ¯Ã‚ ¿Ã‚ ½0.001 To calculate the number of electrons in zinc electrode, the following equation may be used:- Number of electrons = molar mass à ¯Ã‚ ¿Ã‚ ½ mass of electrode (mass of one of the samples) = 65.37 à ¯Ã‚ ¿Ã‚ ½ 31.27 = 2.09 Therefore, this would be the half-equation which would occur at the cathode: Zn–> Zn2.09+ + 2.09e- Due to the loss in a bit more electrons compared to the theoretical formula, it would be a stronger reducing agent therefore the electrode potential would be lower (more negative) than that of the original value. Nevertheless, the electrode potential cannot be determined. Uncertainties regarding copper electrode:- Fractional uncertainty of mass = absolute uncertainty à ¯Ã‚ ¿Ã‚ ½ actual value = 0.01 à ¯Ã‚ ¿Ã‚ ½ 0.03 = 0.333 Fractional uncertainty of time = absolute uncertainty à ¯Ã‚ ¿Ã‚ ½ actual value = 0.21 à ¯Ã‚ ¿Ã‚ ½ 300 = > 0.0007 = 0.001 Total uncertainty = 0.001 + 0.333= 0.334 to 3 decimal places Therefore the rate of change is 0.002 à ¯Ã‚ ¿Ã‚ ½ 0.334 g/s Table 3 – Rate of change for each time interval for cathode (copper electrode) Time (à ¯Ã‚ ¿Ã‚ ½0.21s) Rate of change of cathode (copper electrode) (g/s) 60.00 0.002à ¯Ã‚ ¿Ã‚ ½0.334 120.00 0.002à ¯Ã‚ ¿Ã‚ ½0.091 180.00 0.002à ¯Ã‚ ¿Ã‚ ½0.046 240.00 0.002à ¯Ã‚ ¿Ã‚ ½0.027 300.00 0.002à ¯Ã‚ ¿Ã‚ ½0.023 360.00 0.002à ¯Ã‚ ¿Ã‚ ½0.013 420.00 0.002à ¯Ã‚ ¿Ã‚ ½0.010 To calculate the number of electrons in copper electrode, the following equation may be used:- Number of electrons = molar mass à ¯Ã‚ ¿Ã‚ ½ mass of electrode (mass of one of the samples) = 65.50 à ¯Ã‚ ¿Ã‚ ½ 32.08 = 2.04 Therefore, this would be the half-equation which would occur at the cathode: Cu2.04+ + 2.04e- –> Cu Due to the gain of a bit more electrons compared to the theoretical formula, it would be a slightly weaker oxidizing agent therefore the electrode potential would be slightly lower than that of the original value. Nevertheless, the electrode potential cannot be determined. Conclusion My results show that as the duration/ time intervals increase, the mass of the anode (zinc electrode) decreases and the mass of the cathode (copper electrode) increases. We can see that there is a strong positive correlation between the time it takes for both electrodes to change in masses. If the duration is longer, then more electrons flow from the zinc electrode to the copper electrode (anode to cathode) through the electrical wires, while ions flow through the salt bridge to complete. As we know, in a voltaic cell/ galvanic cell, oxidation occurs at the anode (negative electrode) where as reduction occurs at the cathode (positive electrode). Primarily, zinc is oxidized at the anode and converted to zinc 2+. This causes corrosion at the zinc electrode due to the metal being converted to ions thus the mass of the zinc electrode (anode) decreases. On the other hand, copper undergoes reduction at the cathode and the copper 2+ ions get converted to copper metal. This causes the copper metal to be deposited at the cathode thus leading to the copper electrode (cathode) to increase in mass as the duration is increased. The following anodic reaction takes place at the zinc electrode (this is the theoretical equation):- Zn (s) –> Zn2+ (aq) + 2e- However the equation we found experimentally is:- Zn–> Zn2.09+ + 2.09e- Hence, this suggests that since the former zinc sample has more electrons to lose, it is an even stronger oxidizing agent compared to the theoretical equation and is slightly higher in the electrochemical series than the latter zinc samples. According to the results that have been gathered, there is a positive correlation between the time it takes to electrolyse an aqueous solution and the rate of electrolysis. The rate of electrolysis was measured using the mass of cathode. If the duration of electrolysis is longer, then more electrons will flow through the circuit and more ions will flow from the anode to the cathode. Oxidation occurs at the anode whereas reduction occurs at the cathode. The cathode gains electrons therefore the mass decreases. The following reaction has taken place (although this is the theoretical equation): Cu2+ (aq) + 2e- –> Cu (s) However, the experimental equation is: Cu1.75+ + 1.75e- –> Cu Therefore this implies that since the former copper sample has more electrons to gain, it is a stronger oxidizing agent and it is lower in the electrochemical series than the latter copper sample. The value of the electrode potential hasn’t been calculated, however, the number of electrons is 25% off there that shows that there is a great difference between the literature value and the experimental value. According to the graph in the previous page, there is a very strong positive correlation between the mass change and duration of electrolysis as can be deduced from the high R squared value. The change in mass over a certain period of time is very gradual because of the size of the electrons. Although a lot of electrons are able to flow through the electrolyte, there is not such a drastic change. By looking at the graph, almost all the error bars for the points touch the line of best fit which means the data is fairly accurate. The theoretical mass of a copper electrode would be 31.75g. From the results that have been tabulated, the mass of a copper electrode is 36.21g. The percentage error can be calculated using the following formula: Percentage error = difference x 100 theoretical value = 4.46 x 100 31.75 = 14.04% This shows that although there is not such a big difference between the theoretical value and the experimental value. Evaluation Limitation Type of error Improvement The mass of the anode was not measured therefore the rate of electron transfer between the two electrodes could not be determined. This could have increased or decreased the mass of the cathode. Random Measure the mass of the anode The power pack has internal resistance therefore not all the current was emitted. This could have decreased the current, thus decreasing the number of electrons produced. Random Use a resistor to accurately measure the current The top pan balance had a zero offset error. This could have increased the mass of the cathode. Systematic Use the top pan balance with the 0.001 uncertainty to obtain more accurate values. a

Marketing Management and Market Orientation Essay

People are exposed to marketing in almost everything and they can see the results of marketing in the advertisements on television, internet, and so on and in the abundance of many products. So marketing can be define as an area that has been evolved over time and its process is a set of activities that includes understand, deliver, create and communicate about a product or service to customers, clients. According to The Chartered Institute of Marketing marketing is â€Å"The management process responsible for identifying, anticipating and satisfying customer requirements profitably† (The Chartered Institute of Marketing). Among the management functions like organizing, financing and producing, marketing is recognized as a vital function by many companies. In the opinion of Prf. Rustom S. Davar Marketing Management is the discovering of the consumers’ needs, converting them into the products or service to the ultimate consumer, so that needs of specific categories or gr oups of the customers could be so satisfied that by the most favorable utilization of the resources, the could derive the maximum benefits (Mundra, 2010). Physical and psychological factors are the main focus in the Marketing Management, also motivate, coordinate, control and direct are one of the principal resposibility to achieve marketing management goals. ï  ¶Define the Market Orientation Naver and Slater (1990) define Market Orientation as â€Å"the culture† that most effectively and efficiently creates the necessary behaviours for the creation of superior value for buyers. They measure the extent of market orientation through the behaviours that are the manifestations of those values. These authors define three basic components as: customer orientation, competition orientation and inter-functional coordination (Naver, 1995). Market Orientation is the business motivation within a company, because it is focus on identify and provide the needs and wants of a target customer, this includes develop new products or improve on exist products. The purpose of marketing orientation is to create superior buyer value that is the reason why all the decisions are based on information about the customers needs or wants instead of think what is good for the business. ï  ¶Reflect on the Market Orientation and Management of an organisation you are aware of. Louis Vuitton has established in the market place with its own identity â€Å"LV† a brand recognized as one of the most luxurious and more exclusive brand in the fashion industry. Its marketing strategy is to provide their customers with the most luxurious products with a unique quality, which may the customers, choose between buying a Louis Vuitton or nothing. The way that LVMH (Louis Vuitton – Moà «t Hennessy) Group manages its market orientation and management makes the company enjoys a distinctive position in the competitive landscape. Louis Vuitton products are set by 18 principles such as Principle of Ostentation, Principle of Prohibiting Unfavorable Comparisons Designed to Support Other Brands, etcetera (Nagasawa, 2008). As well, has no policy of make rebate in their products in order to keep a higher perception of its products. All its products have a purpose and it is t o make the customers feel part of a social reference group, a social status that is why many of its models campaign are famous celebrities in order to make customers feel part of that group. To keep the luxury and exclusivity of the brand they work with famous designers such as Marc Jacobs, Stephen Sprouse, to create limited editions that are offered to the upper class. Some of this collaboration has completely forgotten the famous pattern LV that was the case of Kasuma a Japanese designer who is famous for its repetitive dots. Louis Vuitton creates a high loyalty with their customers by offering products with the maximum quality creating an endless desire in LV products. Also providing lifetime guarantee for its products. LV keep working with the technology by continuous work on improvement of quality also create a mobile apps so their customer can enjoy the experience by distance. They don’t have limit on how much they would invest in pleasing their customers from adequate their stores to please their customer to designs everything to keep customers and getting more.

Personnel Administration Essay Example | Topics and Well Written Essays - 750 words

Personnel Administration - Essay Example We must keep the city functioning because so many people depend on it and they depend on us to make sure that everything is being done according to laws and regulations. Since we are in government albeit at the city level, we are scrutinized more than in the public level. Therefore we must make a conscious effort to be proactive in everything we do and that especially includes human resources. We have placed a great deal of investment into training our current employees and will continue to do so. This will not change but the volume by which we make these investments will decrease gradually. We will restructure the human resources department to eliminate processes and procedures that deter efficiency. When faced with declining resources in the public sector people tend to fear that certain programs they once relied on will disappear or be reduced. For example, in Illinois the state government has reduced a program they called the ‘Circuit Breaker’ (Illinois Department of Aging, 2010) program. This program was designed to allow seniors and those receiving some form of disability to receive tax grants similar to the income tax refunds that others receive. Seniors who depended on this money now need to find a way to depend on other money because the Illinois government has reduced this grant by 50%. The economy has created situations such as this and others. We have seen many times where the president is trying to pass a health care bill for all Americans. Just recently President Obama tried to give a final push to Congress to pass the bill but Congress is adamant that the bill is not ready to be passed (Associated Press, 2010). Human resource management is the key to m any of these issues. If you have quality personnel, than you will receive quality results and things will run more efficiently. Sometimes the problem is within the Human Resources department because maybe they aren’t as knowledgeable as they have

Developing an Implementation Plan Research Paper

Developing an Implementation Plan - Research Paper Example Gaining Approval from Organizational Leaders So as to have a sound start to the problem analysis, the entire organization is to be working en masse aiming at elimination of the roots of the problem. Hence, for effectiveness of such a huge step, the Managing directors of the hospital are to be addressed through paper draft of the problem followed by detailed meetings that present the need to address this problem on humane level, and gaining their approval to make initiative for the change. Current Problem- A Comprehensive Insight A group of related concepts that are used to propose action that guide practice in any field including nursing is referred as a theory. A practical theory that can be applied in this concept is the Jean Watson’s Theory of Caring. This theory is based on four main concepts which are identification of human beings, health, environment /society and nursing (Daniels, 2004). According to this theory the main concern of nursing is the promotion of health, pr evention of illness, caring for the sick and restoration of health to the patients regardless of their status in the society. As such even inmates are entitled to such a treatment as envisaged in this theory. The rationale for choosing this theory is based on the order of needs by Watson into biophysical needs, psychophysical needs and psychosocial needs even among prisoners. According to Kim & Kollak (2006) the Watson’s theory of caring strives to depict, predict and explain nursing phenomenon based on relativity in providing appropriate care to patients. The foundations of nursing practice are provided by this theory through the recognition of the need rankings. This is in regard to the health care quality available for inmates while in incarceration. This shows the endeavour by the nurses to maintain professional borders and thereby enhance the quality and standards of health care to inmates. A good example is the requirement by the American Nurses Credentialing Centre (AN CC) for all nurse managers and leaders in facilities seeking accreditation have at the very least, a baccalaureate degree (ACCN, 2013). Endorsement of good health among prisoner population as for the general population is the prime objective of nursing. Perry J, et al., reported that prisoners have greater health needs owing to higher incidence of chronic disease. Generally, a prisoner possesses a vulnerable mindset due to myriad possible reasons such as unemployment, family disputes and abuse (physical, mental or sexual). The Offender Health and Social Care Strategy (DH2009a) set standards for offender health care stating that prisoners along with their families shall receive effective care and treatment equivalent to the general public. (Powell et al., 2010) comprehensively reviewed the dilemma of the prisoners from the eyes of the nursing staff. Various aspects were discussed and conclusions drawn from the results of the survey are that that a stable association between healthcar e managers and local National Health Service is required. The infrastructure of prisons and their security measures need strong collaboration with health care unit. (Powell, 2010) On the other hand, the education of the nurses has a very high impact on patient health and safety and is a major determining factor of nurse’s attitudes and actions. (Altmann et al., 2012) recently surveyed on the aforementioned line and found that nurse’

Anthropology of Marxists, Marxians, and Marxish Essay

Anthropology of Marxists, Marxians, and Marxish - Essay Example The Hegelian system formulated the idea of self-consciousness that derived secular terms such as ‘the man’. This term created religious conceptions that characterized what would be a moral man whose basis drew from moral, political, theological among a list of other traits. In this text, Rosas as Marxian criticizes the way in which people along the Mexican border cannot be free to roam around their nation because of the intensified border patrols mounted by the USA in this territory. Essentially, when Rosas speaks to some Mexicans they tell him that they are only free when they live in the sewer lines that connect the USA and Mexico, which is basically an effect of capitalism. In most cases, those that seek to go to the USA to seek better opportunities opt to use the sewer line that connects the states of Sonora and Arizona, for the fear of being subjected to humiliating checks at the border (Rosas 2). Most of them attract the stereotype that they could be drug peddlers, which most might not be the case hence making it hard for them to access or receive US citizenship, which is a social conflict that Rosas seeks to address. Here, Foucault argues that subjects that fell under an individual in power had no option but to put their lives at risk for this person because what mattered was him to maintain his authority without caring about what would happen to them. Foucault criticizes ‘the right under the power of life and death’ because this meant those in power had the authority to take life as well as this was the law. The argument embedded here is that the western powers have borrowed from this archaic law that was applicable especially in Rome by introducing ‘deduction’, which encompasses incitement, bossing around, control and optimization among a list of other traits as elements of being in power (Foucault Michel 79).

Criminal law in UK , problem quastion Essay Example | Topics and Well Written Essays - 2000 words

Criminal law in UK , problem quastion - Essay Example will also be a discussion in relation to the administration of the overdose of painkillers in a situation where the patient has been diagnosed with a terminal illness, and whether the outcome would be any different if the overdose had been administered by the nurse instead of the doctor. This will require a discussion in relation to whether the nurse would have been aware that the higher dosage would cause the death of the patient. As the doctor is more likely to be higher qualified than a nurse, a greater degree of care would be expected of the doctor. Having considered all of the above, it should then be possible to determine the liability of each of the parties. The actus reus of an offence refers to the act of the accused, which, when combined with either the recklessness or intention of the accused causes the crime to be committed. For each crime, the actus reus of the offence will alter. For murder, the actus reus would be the direct act of the accused that caused the death of the victim. This means that the actus reus of an offence is the external element of the crime. The mens rea of a crime is the fault element of the offence and translates as the ‘guilty mind’. When a man of sound memory and of the age of discretion, unlawfully killeth within any country of the realm any reasonable creature in rerum natura under the Kings Peace, with malice aforethought, so as the party wounded, or hurt†¦, die of the wound or hurt, †¦ within a year and a day after the same1. Through legislative changes2 and case law precedents 3 the element of malice aforethought has now been restricted to narrower terms4. Prior to these changes, the courts needed to be convinced that an element of ill will or premeditation existed in order to find a defendant guilty. Since the changes the prosecution now only needs to prove that an intention to kill5 or an intention to cause grievous bodily harm6 existed. The wording of the Criminal Justice Act 2003 has also altered the level

Managerial Leadership. The skills and expertise required for being an Essay

Managerial Leadership. The skills and expertise required for being an authentic leader - Essay Example In order to evaluate my leadership potentials I have used primary research. After analyzing those data I do have a clear idea about myself and also evaluated the requirements within myself in order to become a successful authentic leader. Authentic Leaders: - Authentic leaders are the persons who actually know themselves and portray what they know about themselves from their heart. Some of the essential characteristics of an authentic leaders are they always speak the truth, leads from inside, courageous and ambitious (Holden Leadership center, n.d.). Introduction The purpose of the report is to critically evaluate my competence and efficacy as an Authentic Leader. The report will highlight the applications of the presented models within the lecture. Apart from this the report will also highlight on the Personal intrinsic and extrinsic motivators. The report will also portray the primary and secondary research conducted by me for the completion of the entire project. Report Aim and O bjectives The report is principally focused to demonstrate the four factors such as authentic leadership, values, self awareness and motivation. ... are indisputable in their purpose and recognize the purpose of their leadership as serving the customers, employees and investors and not the one related to self interest. Authentic leaders must perform their values constantly, balance their extrinsic and intrinsic motivations, build reliable relationships and operate with high levels of personal discipline and obedience. Therefore to become an efficient authentic leader self awareness is the most important factor. It comes from the understanding of the life stories of some eminent leaders and the impact of their crucibles and reflects on how their life stories and crucibles add to their motivations and their behavioural patterns. The leaders who do not take time their time out for introspection and manifestation of their life stories, crucibles and experiences are considered more susceptible towards being seduced. The seducing factors are external rewards such as authority, money, and recognition. The leaders may also feel the need to appear in such an ideal way so that other cannot confess any ill-activities and disclose their faults. In the process of becoming more self-aware, I have learned to find and accept my weak points, failures, and vulnerabilities, as like we appreciate our strengths and successes. While doing so, I gain compassion for myself and also tried to relate to the world around myself in authentic ways. This also allows me to release from the need to adopt pretences to astonish other people. This also helped in self understanding and what I am at an interior level. The report will also reveal how I learnt to reframe my failures and negative experiences into positive growth opportunities. Mindful leadership is a worldly idea which enables people to maintain effective leadership throughout their

Significance of Austrian and Post-Keynesian criticisms of the standard Essay

Significance of Austrian and Post-Keynesian criticisms of the standard neoclassical view of the competitive process - Essay Example These markets which are referred to in the neoclassical viewpoint are considered to be a group of optimizing individuals trading amongst each other at predetermined prices and are endowed with the means of production given (Henry,  2012, p. 321). The concept of competitive process in neoclassical view revolves around the utility optimization in an environment of Perfect Competition. Perfect Competition is where there is no market power exhibited by the firms and they act as the price takers. Thus, the extent of the market power indicated the competition in a particular market. The economists of this theory believe that the equilibrium is the point where the utility is maximized. Profit maximization is an example of this as it is a fundamental aspect of a firm within their market structure. Equilibrium, according to them, also provides the market clearing process to take place. As this theory has been providing a simple ideology for the functioning of the market under the Perfect Co mpetition, there are many modern economists who have considered the real life situations and concluded that a number of other factors are also to be included to analyze the competitive process in the markets (Leask, Parnell, 2005, p. 469). There have been some theorists that have criticized the traditional approach over the time as modern aspects were introduced, and so alternative schools of thought were created. Two of these alternative schools are the Austrian and the Post-Keynesian theories. The Austrian school of thought is rooted from the work of Menger, Hayek and Mises. The approach was concerned with the significance of Subjectivism,... This paper stresses that the perfect competition structure of the market is the key approach of the neoclassical theory of competition and on the other hand, the Austrian and Post-Keynesian theories emphasize on the importance of Oligopoly as greater in the modern economics. Being philosophically distant from one another, the neoclassic view had been under constant pressure throughout the years. As much as it is important to assess the criticisms, it is also important to assess the significance of those criticisms and their affects. The author talks that the concept of competitive process in neoclassical view revolves around the utility optimization in an environment of Perfect Competition. Perfect Competition is where there is no market power exhibited by the firms and they act as the price takers. Thus, the extent of the market power indicated the competition in a particular market. This report makes a conlusion that it is evident that the criticisms made by the Austrian and the Post-Keynesians hold a very significant impact on the business economics and this impact is unquestionable. These criticisms were a rise to much advancement that was needed in the modern economics. In fact, the impact that they had were not only on the academics but also on the general knowledge for the public. These criticisms drove the extensions to the neoclassical theories and gave them a sense of realism. These criticisms are however, significant only until the neoclassical school finds a way to enhance their role and advance their models to come up to the level of the two alternative schools. Modern economics and realism are the key factors to be looked upon.

A Synthesis of Current Literacy Theories Essay Example | Topics and Well Written Essays - 2500 words

A Synthesis of Current Literacy Theories - Essay Example As a result, many scholars have different views on the concept of literacy, which leaves the common person more confused. Indeed, although the term ‘literacy’ is seemingly easier to understand by everybody, it has unfortunately proved to be complex and dynamic concept to interpret or even define. As such, we have many educational theorists, scholars, and newspaper editors defining the concept literacy. In the ancient times, literacy only referred to the ability of a person to read and write at an adequate level of proficiency that would enable them to communicate with others (TakingITGlobal, 2012). However, in the recent times, there is no mutually satisfactory measure of what adequate literacy means. As such, this paper will refer to various scholarly sources in addressing the various theories of literature, the issues that relate to literacy, and an analysis of literacy. Additionally, the paper will elaborate, synthesise, and analyse various perspectives on literacy. F urthermore, the paper will discuss the implications of the application of these perspectives to learning in vocational education and training centres. More so, the paper will analyse the various ways that teachers and trainers can apply the concept of literacy to learning in vocational education and training. Some scholars refer to literacy, as the quality or state of being literate or simply being able to read and write. On the other hand, others associate literacy with creative writing or just having knowledge or competence. Moreover, other educational theorists introduce the aspect of visual literacy in understanding the concept of literacy. As such, they relate visual literacy to the ability to recognize and understand ideas conveyed through visible actions or images. However, according to the National Institute for Literacy, The Workforce Investment Act of 1998 defines literacy as â€Å"an individual's ability to read, write, speak in English, compute, and solve problems at le vels of proficiency necessary to function on the job, in the family of the individual and in society†Ã‚  (Valenzuela,2002). Additionally, the United Nations Educational, Scientific, and Cultural Organization thinks there is more to literacy than just being a set of technical skills of reading, writing, and calculating (United Nations Regional Information Centre for Western Europe, 2012). We may need to consider the factors that influence the multiple understandings of this concept. Notably, academic research, institutional agendas, national context, cultural values, and personal experiences influence individuals understanding on the concept of literacy. Indeed, there are four discrete understandings of literacy that include literacy as an autonomous set of skills, literacy as text, literacy as a learning process, and literacy as applied, practised and situated (Education for All Global Monitoring Report, 2006).The four understandings significantly incorporate almost all theore tical understandings of literacy. However, the most common understanding of literacy is as a set of cognitive skills that involve reading, writing, and oral skills. However, it is worth noting that despite the multiple definition of literacy, the literacy levels vary between the developed and developing nations. Indeed, the rate of literacy in the developed nations is much higher than in the developing nations. Nevertheless, there is a worldwide mission to eradicate illiteracy in the world.

Relationship of Staff Perception of the Importance of Physical Dissertation

Relationship of Staff Perception of the Importance of Physical Education and their Physical Well-Being to their Academic Perform - Dissertation Example Moreover, the importance of movement and physical activity among children and youth can not be discounted. Likewise, evidence from research during the 1990s has uncovered that â€Å"regular physical activity can make significant positive contribution to physical, mental and emotional well-being of children† (Bailey, 2001:2). 1.1. Aims It should not, therefore, come as a surprise that in many studies, physical education is regarded as among the most important areas in the curriculum by teachers and students alike (Bailey, 2001). In this regard, this study is being proposed to evaluate the importance of physical education and physical well-being among staff and how their perceptions of such importance influence their academic achievement in English and Mathematics subjects. Bailey (2001) argued that physical education (P.E) teachers are in a good position to encourage and motivate students to learn, and that the P.E teachers are highly responsible not to drive students away from physical education and physical activity, since the latter can happen if the P.E teachers are amiss in their roles. 1.2. ... This serves as the primary justification for the conduct of the proposed study. 1.3. Statement of the Research Problems The following problems will be addressed in this study: 1.3.1. What is the profile of the secondary students in the research locale in terms of gender, age, year level, and grades in English and Mathematics? 1.3.2. What is the perception of the staff of the importance of physical education in their life in general; and in their life as students? 1.3.3. What is the perception of the staff on the importance of physical well-being in their life in general; and in their life as students? 1.3.4. What is the relationship between the staff of the importance of physical education and their academic performance of their students in English and Mathematics? 1.3.5. What is the relationship between the staff’s perception of the importance of physical well-being and the academic performance of their students in English and Mathematics? 1.3.6. Are there significant differe nces in the staffs’ perception of the importance of Physical Education and their physical well-being when they are grouped in terms of gender, age, year level, and grades in English and Mathematics? 1.3.7. What strategies may be integrated in the Physical Education classes to ensure that students are appropriately motivated to learn in school? 1.4. Statement of Hypotheses Grounded on the research problems presented, the following hypotheses, stated in the null form, will be tested using non-directional or two-tailed analysis and 0.05 level of significance (?=0.05) 1.4.1. There is no significant relationship between the staffs’ perception of the importance of physical education and the academic performance of their learners in English. 1.4.2. There is no significant

An Education Film Essay Essay Example for Free

An Education Film Essay Essay Analyse how conflict (either internal or external) was used in a film you have studied to help us better understand a main character. â€Å"Often, it’s not about becoming a new person, but becoming the person you were meant to be, and already are, but don’t know how to be.† An Education directed by Lone Scherfig is a film about coming of age and discovering whom we are. The film is set in the early 1960’s a time ruled by moral code and strong feminist rules. Jenny is the main character who is 16 and aspiring to read English at Oxford. She soon meets playboy David, who seduces her and they fall in love. This relationship lets Jenny see into a whole new world of thrilling and current things. This creates a big internal conflict for Jenny who now must decide what she wants to do with her life. She has three pathways she can choose from, and the characters of Helen, Mrs. Stubbs and Jenny’s mother Marjorie model all of these paths. She must decide if she wants to live an exciting life but is filled with fraud and larceny. She can also living a boring life of teacher marking ‘pony essays’ but also one that has had the purpose of an education and is fulfilling in numerous ways. Jenny can also become a housewife though like her mother Marjorie, this is the most common paths for women in the 1960’s and is a tedious and unfulfilling lifestyle. Jenny is internally conflicted between all three of these paths, because whic hever one she picks will determine the rest of her life. Very early on in the film we are introduced to the character of Helen, she is an affluent person and lives an abundant life style of which many people in the 1960’s would be jealous. She has the privilege of lavish clothes, attending fabulous concerts, going to art auctions, eating in Michelin star restaurants and traveling the world. This is the life Jenny wants to live. Jenny is able to access this life style through David; he opens her up to all sorts of new possibilities. When we first meet Helen at the concert in Saint James Square we can tell the Jenny is in awe of Helen. Jenny strokes Helens velvety fur cape, admiring the fine piece of clothing. Jenny asks Helen â€Å"it is beautiful, where did it come from?† Helen being very wealthy probably has many coats and beautiful clothes like this and so simply replies â€Å"oh South Ken somewhere.† The area Helen is talking about is South Kensington and is one of the wealthiest areas of London. This is the kind of area that Jenny wouldn’t have been able to afford anything from so when Helen suggests to her that they should go shopping together there and that David can pay, Jenny is a little taken back because something so luxurious and exorbitant shouldn’t come so easily. Jenny realises that this life can become possible if she sticks with David. There is no need for her to attend Oxford to have a fun and fulfilling life. With David she can live Helen’s life, where she can go to France; her escape in life â€Å" I want to be French. She wouldn’t have to deal with her parents, school and Oxford. With David she is not confined in her life, she can do whatever she wants. Jenny must make a decision as to whether she wants to stay with David and to continue living this exciting lifestyle or to continue on the path of life she had originally planned out for her life in Oxford and one of an Education. Jenny must remember that â€Å"when life’s path is steep to keep your mind open† Jenny is focused on David in the movie because she thinks it is what she wants. We must all keep be level minded when we are making decisions, Lone Scherfig has alerted this too the audience that these choices we make are important and they will leave a mark on us forever. Mrs. Stubbs is a very influential person in Jenny’s life. Mrs. Stubbs life could foreshadow one that Jenny might live if she gets an education at Oxford. Mrs. Stubbs is Jenny’s English teacher, and she studied at Cambridge. Cambridge is a very prestigious school, which is very similar to Oxford. Both schools hold high reputation and only the elite and highly respected can attend these two schools. Judging from the lifestyles of the female role models around her, Jenny’s future can be narrowed down to two options; housewife or a secretary if she doesn’t get an education. In order to avoid those to paths in life, Jenny’s caring but overly concerned parents Jack and Marjorie and Mrs. Stubbs forcefully suggest an education at Oxford. In order to market herself as a valuable candidate, Jenny must ace English, Latin, French (hence the title), and show cultural breadth (her â€Å"hobby† is the cello). Yet, if all goes according to plan, Jenny will meet a similarly cultured wealthy man and will no longer need to do any of those things. The irony, of course, is that an Oxford education is simply a means of making the bait more alluring. Jenny comes to this realisation early into Scherfig’s film and asks the question â€Å"Why must I attend Oxford when I could easily take a shortcut and reach the same inevitable conclusion by attending the school of life? I’d have a lot more fun.† David is a shortcut past Oxford and is also a lot more entertaining and fun. Jenny must open her mind up to the possibilities that Oxford and an education can grant her. She must again keep her mind open; sometimes the path that is not as clear is often the better choice. As the viewer we want Jenny to go to Oxford and we can see how her decision will make a last imprint on her. We want her to attend and it makes us reflect on all those important decisions we have all had to make in our lives. In order to market herself as a valuable candidate, Jenny must ace English, Latin, French (hence the title), and show cultural breadth (her â€Å"hobby† is the cello). Yet, if all goes according to plan, Jenny will meet a similarly cultured wealthy man and will no longer need to do any of those things. The irony, of course, is that an Oxford education is simply a means of making the bait more alluring. Jenny comes to this realisation early into Scherfig’s film and asks the question â€Å"Why must I attend Oxford when I could easily take a shortcut and reach the same inevitable conclusion by attending the school of life? I’d have a lot more fun.† David is a shortcut past Oxford and is also a lot more entertaining and fun. Jenny must open her mind up to the possibilities that Oxford and an education can grant her. She must again keep her mind open; sometimes the path that is not as clear is often the better choice. As the viewer we want Jenny to go to Oxford and we can see how her decision will make a last imprint on her. We want her to attend and it makes us reflect on all those important decisions we have all had to make in our lives. In order to market herself as a valuable candidate, Jenny must ace English, Latin, French (hence the title), and show cultural breadth (her â€Å"hobby† is the cello). Yet, if all goes according to plan, Jenny will meet a similarly cultured wealthy man and will no longer need to do any of those things. The irony, of course, is that an Oxford education is simply a means of making the bait more alluring. Jenny comes to this realisation early into Scherfig’s film and asks the question â€Å"Why must I attend Oxford when I could easily take a shortcut and reach the same inevitable conclusion by attending the school of life? I’d have a lot more fun.† David is a shortcut past Oxford and is also a lot more entertaining and fun. Jenny must open her mind up to the possibilities that Oxford and an education can grant her. She must again keep her mind open; sometimes the path that is not as clear is often the better choice. As the viewer we want Jenny to go to Oxford and we can see how her decision will make a last imprint on her. We want her to attend and it makes us reflect on all those important decisions we have all had to make in our lives. The final route Jenny can take is one of the most common paths young women in the 1960’s take and that is to become a housewife and mother. This path requires no education apart from how to cook, clean and sew. These three things are all taught at school along with dancing and posture. These are all qualities a good housewife needs to make their husband look first class and not themselves. In the very opening scenes of the movie we see a montage of shots that exhibit the young girls in the 1960’s learning these qualities. This opening scene illustrates to the audience the traditional expectations of young women. This kind of education the women are getting is to set them up to be wives, to be like Marjorie. Jenny however is different to the other girls. Her education will not stop her hopefully but instead it will continue on at Oxford. One of the most important scenes shown in the movie is when Jenny comes home after being out for the night with David for the first tim e. When we see Marjorie in this shot we can see her through the kitchen door trying to clean a casserole dish. Marjorie is completely framed inside her world. By marrying Jack it has trapped inside this world, there is no fun parties or lavish concerts, instead she is a housewife, â€Å"and I cant get this casserole dish clean. We had hot-pot tonight, and its all burnt round† Jenny is confused though as â€Å"its twenty-five to twelve. We finish tea at seven.† Jenny soon realises that this is a life you get trapped in, and once you enter into it there isn’t any escape. Jenny is different from the other girls at school she is smart. She will not become a housewife and we can see how fantastic it is to stand out and be different. With this comes choice though resulting in hard decisions. Jenny is forced to make one and as the viewer Lone Scherfig has positioned us to see how all the choices we make in our lives will and can affect us. Jenny is forced to make a difficult decision, and she is conflicted between what she wants to do in life. At this stage in her life she can has to choose between becoming her mother, Helen or Mrs. Stubbs. With decisions comes conflict and Jenny is internally conflicted with all of these options. Lone Scherfig has effectively made the audience look back on all of the decisions we have had to make in our lives and how they have shaped us into who we are today. Our paths should lead us all to a goal and desire. We can only know this when â€Å"if youre walking down the right path and youre willing to keep walking, eventually youll make progress.†

Industry Interaction And Placement Committee Commerce Essay

Industry Interaction And Placement Committee Commerce Essay I got selected in LT power through campus placement after completing my Graduation from Nirma University, Ahmedabad. I worked in business development department of LT power for 4 years and 11 months. My global exposure involves the interaction with global vendors of energy sectors, corporate partners, consultants and government agencies, which mainly involved SIEMENS, ABB, MHI, SKODA, Schneider, Wartsila, GE, NTPC, MAHEGENCO, GSECL, TCE, Fichtner, EIL, GMR etc. I was interacting and negotiating with different companies simultaneously for the techno commercial offers of different equipment of the power plant including Gas turbine and steam turbine. My position provided me the opportunities to interact with sales manager to managing director of the different companies. This experience helps me to be a confident individual while dealing with the people who are having experience equal to my age. I managed to increase my vendor support portfolio for almost 5 times in business development department of LT Power by developing more vendors and keeping fruitful relationship with every vendor. I had represented my companies in international market and created business relationship with many international vendors. I am confident that my experience and working philosophy will help me to bring many companies for placement and industrial experience sharing purpose in our college. I maintained relationship with all the global vendors throughout the year during my professional period, which was more than just at professional level. This relationship helped me a lot to get the work done at critical point of time during submission. I am confident that I will create the fruitful interaction with all the companies while dealing with them for placement purpose. I was part of a team, who were dealing with more than Rs. 1000 Cr bidding gas based power plant projects. My exposure in this team helped me to understand the criticality of the confidential matters and deadlines of the submission. My experience will help me to work under tremendous amounts of pressure and help me to take decisions in order to ensure a smooth recruitment process at Great Lakes IEMR. I had organized various events for more than 500 people in my college period which helped me to be a good team member and event co-ordinator. I will use this rich experience to organized placement activities in our campus. I believe in small initiatives to achieve larger goal. Working beyond the call of duty, I actively participated in Employee engagement initiatives at LT power, an initiative to make LT power a better place to work by incorporating hobbies of people in professional ambience. With this positive attitude, I hope to add value to placement committee. 2.If you were selected, what would be your action plan for the committee? I will start with preparing placement brochure for the companies, whom we are approaching for the placements. This brochure involves the details of all students like academic background, experience, professional and personal achievements, faculty details, course provided, institute values, details of expert lectures etc. I prepare pre placement interaction meeting with the companies on one to one basis to highlight the values of our institute and our expertise in energy sector. I will arrange one workshop of CV building and GD/PI/Case, Personality development program for the students to sharpen their interview skills especially by professionals if possible. I will arrange mock interviews to build up the confidence of the student and work on the area of improvements of all the students. I will arrange alumni meet wherein our alumni not only shared their experiences vis -a-vis the realities of the corporate life but also help our juniors to make them understand the growing expectation of the corporate world so that students can mould themselves as per the recruiters expectations. I will be in touch with all the companies throughout the year by sending development news, monthly address of the senior people and festival greetings. I will try to help every student define his/her career interest through individual expert counselling. This will eventually help me to call companies from whom students get the maximum benefit. 3.Draft an official mail to a Senior HR Manager of one of our preferred  recruiters (say XYZ  corp) introducing Great Lakes IEMR (class of 2014, Institute, its  uniqueness etc) and thereby inviting the company for a student  Ã‚  interaction. Great Lakes IEMR, Gurgaon 815, Udyog Vihar, Phase V, Gurgaon, India 122016 Tel: +91-124-4934000, Fax: +91-124-4934001 www.greatlakes.edu.in/gurgaon Date: 27th July, 2012 SUBJECT: Invitation for the Student Interaction program at Great Lakes IEMR, Gurgaon   Dear Sir, I would like to take this opportunity to invite you for the Student Interaction program at Great Lakes Institute of Energy Management and Research (IEMR), Gurgaon. This is the time for us to expose the best talent in energy sector we have, to the industrial world that waits to apply and absorb the talent developed by each student. In spite of being the less experience of Great Lakes IEMR in educational sector, I am confident that your requirement will not just be met by Great Lakes IEMR students, but will be surpassed your requirement substantially. The students of 2014 mix in the batch have come under one roof from the most diverse milestone of industries. This diversity in students profile like business development, Consultancies, EPC, Project management, Software development etc. helped students to understand varied backgrounds of business and culture. The domain specific curriculum here has been specifically aligned to the needs and aspirations of the energy industry through an extensive case-study based pedagogy simulating real-life decision-making to ensure that students not just imbibe academic concepts but develop the analytical and decisionà ¢Ã¢â€š ¬Ã¢â‚¬Ëœmaking skills to be the leaders in the everà ¢Ã¢â€š ¬Ã¢â‚¬Ëœchanging world of business. Their diversity and specialization will give you varied options as you look forward for bright young men and women to be a part of your industry. The master key amongst the best organizations of today is Knowledge and domain expertise. In line with this requirement,  we have guided Students to developed their expertise in functional areas like Finance, Marketing, Operations, Human Resources, Organizational Behaviour and given them a unique opportunity to choose an area of specialization from a set of fast growing industry domains both in India and globally like Power, Oil Gas, Renewable energy and Sustainability Environmental Management. Domain Expertise this word itself has a lot of meaning and purpose for all of us at Great Lakes IEMR. It is the premise on which the academic programs are developed. The distinguished faculty at Great Lakes IEMR and session of industry interface, which forms the most dynamic part in academic and consulting circles, have taken the pains to make sure that the student of today is constantly acclimatised to the dynamics of change and takes his rightful place amongst the future prime movers of the Energy industry. I welcome you to experience this domain specialization. Having stamped its class in academic and corporate circles, the alumni of Great Lakes IEMR today are doing the most challenging and demanding roles in power industry. This is testimony to the trust and belief that the power industry has bestowed in us for the initiative taken by Great Lakes IEMR to develop the best minds in Energy Sector with domain specialization. This journey from darkness to light for the students would not be possible but for the strong believe that Great Lakes IEMR shares with the energy sector. I feel privileged to invite you to be a part of student interaction process this year. I am confident that your organization and the industry will benefit immensely from your choice of domain specialized graduates at Great Lakes IEMR. With best regards and good wishes, Placement Co coordinator Great Lakes IEMR 4.Prepare a SWOT( Strengths , Weakness , Opportunity , Threats ) analysis for GLIEMR as an institution  wrt placements . STRENGTHS: Domain specialization (Flexibility to specialize and gain domain knowledge in key emerging sectors) Industrial exposure (Almost 26 Domain specific industrial lectures and site visits) Outstanding placement response by industry players in first year itself Prestigious brand of Great Lakes Institute of Management Location of the college (In Corporate hub) Unique and proprietary Conscientious Leadership Development Program Distinguished Faculty with PhDs or MBAs from top business schools Leadership initiatives taken by students to develop different committees Energy sector provides enough entrepreneur opportunities WEAKNESS: Lack of institute experience in educational sector, past record Lack of international footprints AICTE, government approval is not available for the course which is necessary for the government companies to take part in placement process Energy domain is highly policy driven market, Government policies may affect the market in negative way Concentration of the people on renewable energies may affect the future scope of OilGas sector and thermal power plants Past placement record is not strong enough Lack of alumni team Not well established network with energy sector companies No tie up with global educational energy centres, energy research institutes (ECN, Nanyang Technological University  Energy Research Institute, CERI) Our course structure is design for the Indian market, which doesnt provide international opportunities OPPURTUNITY: Lack of best education institute which provides PGPM domain specialization courses in India. This provide us the opportunity to develop ourselves and become number one in domain specific courses Demand growth is exponential in energy sector. Approx. 1,00,000 MW is planning to get added in 12th year plan, which provides tremendous growth opportunities for the energy sector Energy trading is gearing up in India, specialization in energy trading provides tremendous growth opportunities in India Our campus is located in Gurgaon, Corporate Hub of India. This provides us enough opportunities to bring maximum multi-national companies located in Gurgaon for the campus placement THREATS: Government interference in Energy Sector. Energy sector is highly policy driven market. Change in government policy may affect the sector badly Lack of fuel resources affect the market in negative manner because of force major activities Chinese equipment may affect the Indian power sector negatively, which will reduce the employment opportunities in energy sector of India

MTV Arabia Entry Strategy

MTV Arabia Entry Strategy 56 local channels airing Arabian music as well as international numbers by entering into agreements with production houses and other TV networks transformed the Arab culture. One can easily describe Middle East as a region in the process of fast development and cultural change with a rapidly changing political and economic system as stated by Moran, R. T., Harris, P. R. Moran, S. V. (2007). Arabs are Muslims with strong cultural ties with the religion and the holy book, Middle East is way backwards then the west, Arab women wear veils and cover themselves and men wear traditional clothes. Middle East also has politically diverse forms of government, where religion plays the main role in many different ways. Middle East has entirely different cultural ties then the west like shame and honour, family, socialization and trust. Without doubt, Islam is the dominant characteristic of Arab culture and society and is used to define parameters for much of what constitutes the beliefs and actions in Arab Society. Middle East, delineates a number of features of their culture and society with following social characteristics as noted by Leidner, D. L. Kayworth, T. R. (2008): Social Diversity Hierarchical Class Structure Patriarchal relations, particularly in the family Primary group relations Continuing dependency and underdevelopment Some of the salient features of Arab culture: low hypometropia, at least by the standards of developing nations, and very high monumentalism. Arab monumentalism is strongest in the world and comes together with the lowest suicide rates as noted by Minkow, M. (2011). Challenges posed to MTV MTVs worldwide image adds to everything they do special entering a country with strong cultural and conventional ties. As the information provided special projects manager at trends magazine Dubai explains that MTV is known in the market for inclining towards airing controversial program. Also it is an American brand hence carrying Americas liberal cultural values around the world therefore it will be a challenge for the brand to enter a religious and conservative market and air controversial material. Strong anti-American sentiments prevalent among a large section of the population, Issues such as US invasion of Iraq and its support to arch enemy Israel had left many Arabs angry consequently presenting another challenge for an American brand. MTV is a brand of MTV Networks (MTVN) and MTV Arabia launched in 2007 in Middle East was a very challenging step for MTVN, which posed bigger challenges like culturally sensitive environment. The biggest challenge faced was to keep the balance between international quality music and culturally sensitive environment of the region. Also Middle East is a very highly regulated and complex business arena comparing to the western world and companies had to follow more stringent rules and regulations to operate in Middle East. Targeting pan-Arab youth audiences were also another challenge posed to the American brand. Young people represent 65 percent of the population in the Middle East, which was also a challenge for MTVN. This large population of youth attracted other local music channels to start operating in the region, even before MTV Arabias entrance hence these channels had developed a better understanding of the local audiences taste and posed a bigger threat to MTVNs growth in the Middle East. MTV Arabia had to compete with 50 Music Channels operating in Middle East, hence the fierce competition in the market also posed a challenge. Another challenge posed to MTVN while entering Middle East market was its international reputation of airing sexually explicit and provocative programmes. MTVN also had western values attached with the brand and representing an image of open Western culture, opposite to the socially conservative culture of the Middle East was another challenge for MTV to enter Middle East. MTV had to find a balance between explicit music culture and the conservative social culture in the Middle East. Cultural differences among Middle East countries were another challenge posed to MTVN. The cultural ties between the countries in Middles East also differ posing another challenge to MTVN. The American managers interacting with managers from the Middle East might misinterpret the late arrival of a potential business partner as a negotiation play or insult, when it is rather a simple reflection of different views of time and its value in the Middle East as noted by Griffin, R. W. (2011). Also adopting local standards and trying to localize they brand may result in over localization and eventually dilute the brand. Too much localization or personalization can obviously breed logistical chaos and dilute the brand, so customization is usually carried out in clusters using local geographical or lifestyle data as noted by Watson, R. (2010). MTVs strategy in Middle East MTVI had an international strategy of creating joint ventures and contracts with channels already native to a new market. In Middle East MTVN had the same strategy and made a deal with Showtime Arabia as part of the deal Show Time Arabia aired MTV English and Nickelodeon with subtitles in Arabic, which helped introducing the American brand in the market with an already established radio network. After an introduction of the brand, MTVN later on made ties with local partner (Arab Media Group) AMG as part of their strategy to entry the Middle East market. Later on MTV Arabia was launched by the end of year 2006 joint ventured with Arabian Television Network (ATN). According to the information provided MTV Networks (MTVN) launched MTV Arabia on November 17, 2007, in partnership with Arabian Television Network (ATN). The core of the MTV strategy was to provide the region with a platform where Arabs can voice their concerns and it would also be an international music platform. Targeting huge youth populace in Middle East was also one of the main constituent of MTVs strategy to enter Middle East. MTV targeted the youth group of age 12 to 24 and presented itself as a fabric of youth culture. MTV Arabia involved itself in extensive research of the market and data collection which enabled the channel to respond audience diversity and different cultures. Understanding the next generation was also at the heart of MTVN, for which it had to engage itself in continuous market research, which was one of the characters of MTVs strategy in Middle East. MTV also pushed itself as cultural unifying force in a region known for its political tensions. The countries in the Middle East are known for having cross border tensions, MTV Arabia market itself in a way to become unifying force between the Middle Eastern countries with the help of an international platform for music. MTVN had to face competition from approximately fifty music channels operating in Middle East. They had to come up with a strategy to market them self in the market in a way which will help them attract audience. This strategy was being unique and different from the existing music channels choosing differentiation. In differentiation strategies, the emphasis is on creating value through sustainable uniqueness as noted by Harrison, J. S. John, G. H. S. (2010). Even after the launch of MTV Arabia they still carried on conquering the market. MTV-AMG launched Nickelodeon Arabia in 2008, as part of the strategy to build a portfolio of integrated kids businesses across the region. MTV Global Expansion Strategy One of the major steps by MTVN was its first overseas channel in Europe in 1987 and the international arm. International arm MTVI, by the mid-1990s launched a strategy of think globally, act locally and then expanding to MTV Australia, MTV Asia, MTV India, MTV China, MTV Germany and other parts of the world. MTV Arabia was a part of MTVNs global expansion strategy the brands known for its global expansion. The core of the global expansion policy was the same slogan think globally, act locally. This enabled the brand to conquer international markets like China, Australia and Europe, but Middle East posed a bigger challenge. In 2006 MTVI served to an audience of one billion and expanded its operations in 179 countries which included operations in Latin America, Europe and other parts of the world. At one time MTVI operated more than 130 channels, websites along with broadband services in more than 25 languages. By the end of 2007 MTVI had become the major network of Viacom Inc. with more than 140 channels around the world catering to a potential 1.5 billion viewers globally. The following table-1 represents their different websites operated by MTV in different parts of the world: Table MTV Worldwide Websites MTV Worldwide 1 MTV Adria 14 MTV France 27 MTV Malaysia 40 MTV Slovenia 2 MTV Africa 15 MTV Germany 28 MTV MENA 41 MTV Spain 3 MTV Asia 16 MTV Hits UK Ireland 29 MTV Netherlands 42 MTV Sweden 4 MTV Australia 17 MTV Hungry 30 MTV Networks Europe 43 MTV Switzerland 5 MTV Base UK Ireland 18 MTV Idol France 31 MTV New Zealand 44 MTV Taiwan 6 MTV Belgium 19 MTV India 32 MTV Norway 45 MTV Thailand 7 MTV Canada 20 MTV Israel 33 MTV Philippines 46 MTV Turkey 8 MTV Czech Republic 21 MTV Italy 34 MTV Poland 47 MTV UK Ireland 9 MTV China 22 MTV Japan 35 MTV Portugal 48 MTV Ukraine 10 MTV Croatia 23 MTV Korea 36 MTV Romania 49 MTV2 UK 11 MTV Denmark 24 MTV Latin America 37 MTV Russia 12 MTV Europe 25 MTV Latin America Revolution 38 MTV Serbia 13 MTV Finland 26 MTV LIVE 39 MTV Singapore Hence shows the strategic management of MTVN to think globally and act locally, catering their website, TV channel and the music according to the requirements and needs of every market. They take each port of the world locally developing different set of strategies for every country with the same core strategy of think globally and act locally. MTVs localization Strategy A localization strategy could be easily explained as the strategy which emphasizes on increasing profitability by catering the companys products or services so that they provide a product which is catered to the tastes and preferences of the local market as noted by Hill, C. Jones, G. R. (2010). MTV has a different localization strategy for every part of the world, the management at MTV understands the cultural differences across borders and they have a different localization strategy catered to according to the culture of the specific country. The company has different websites for each part of the world they are operating catered to the local culture of the community as shown by table-1. MTVs localization strategy also involved tying up with local channels and learning local culture and differences and then over time acquiring local channels. Like in early 2000s MTV entered Australia and joint ventured with Austereo (commercial radio network in the country and later on acquired Austereo. This strategy is also used in the case of Middle East where MTV used Showtime Arabia before entering the market and aired its reality shows and music with Arabic Subtitle. Later on MTVN joint ventured with AMG to launch MTV Arabia. MTV Arabias localization strategy involves following: English programs with subtitles in the local language Arabic version of International Music and Reality Shows Not to export American Culture Meeting political and government leaders MTVN launched programs with subtitles in Arabic with the help of Showtime Arabia and also used the strategy of meeting political figures and higher authorities as they did in China, Israel and Cuba. This strategy always proved successful for MTVN in all their recent entries to all the different parts of the world. Another major constituent of the localization strategy was not to export American culture helping the brand to fight its American image. To strategically develop products localized to Arab culture MTV Arabia had a decentralized structure with commercial and creative autonomy to the local staff, this enabled MTV Arabia to come up with programs catered to the local culture. MTV Arabias launch team had six members and they were Saudis, Palestinians, Emiratis, Iraqis, and Lebanese. This local mix helped MTV Arabia fight their American image and air globally successful music shows but with a local flavour to suit the Arab mindset. Strategy of providing Mixed Content to the Market MTVs mixed content strategy included airing sixty percent international music and forty percent Arabic music, along with the local version of the channels popular international non-music shows. Producing at least forty five percent of the content locally was at the heart of MTVs mixed content strategy. For the same reason MTV Arabia had a local launch team which produced the local content. MTVN had conducted extensive market research by going to colleges and universities and interviewing higher authorities and parents collecting data vital for the channel to reach its target of producing forty five percent of the content locally. MTV has used providing mixed content strategy in India and China and other parts of the world as well hence the company already had the expertise of producing mixed content. Decentralization provided exactly what was required for the local market and it had all the ingredients for MTV Arabia to be successful in Middle East. MTV and its Success in Middle East MTVs extensive experience in the global market enables them to cater their localization strategy and provide localized material which will certainly help MTV Arabia to be successful in the market as the Middle East market has youth as the major portion of the market. MTV Arabia targeting youth and actively engaging youth by providing them a platform to voice their concerns and to promote Arabian music is all what is required a market like Middle East. Another major reason for MTV Arabias success would be its image in the market, during data collection MTVN discovered that majority of the respondents thought that MTV was an Indian or European brand. Hence brand does not have to work as much as was the gimmick in the market that MTVN is an American brand and it will have to face tough cultural complexities in the market. The local launch team has provided answers to all such questions and now the brand is as localized as it could be. MTVN conducted surveys targeting the 18 to 24 age group and travelling around the Middle East to schools and university campuses for data collection, qualitative data also collected by interviewing figures of authority and elderly people, including speaking to government leaders and parents which will be a major reason for channels success in the Middle East Respecting Arab traditions and showing no disrespect to the local culture also providing a platform for Arab Music and culture is another factor in the success of MTV Arabia. Encouraging education and looking for solutions to problems like unemployment was another factor in the success of MTV Arabia and will help in future. Such initiatives help sending a positive signal about the brand in the market and the audiences starts accepting an relating themselves with the brand, which will be a major factor in success of MTV in the Middle East. All the international programmes which are aired by MTV Arabia are edited to cater cultural needs and requirements, music videos and reality shows are also edited to ensure they are aligned with the cultural ethos prevailing in the Middle East. All these factors helped MTV Arabia to be more localized and exceptive for the Muslim audience in Middle East. Too much localisation can dilute the brand MTV Arabia kept the balance in not to dilute the brand entirely by keeping sixty percent of the content international. This strategy also proved vital and it also incorporated respecting local cultures without diluting the brand. MTV Arabia focused on providing the youth with a platform where they can voice their concerns and also show their music talent was something which will help the brand to be successful in the Middle East Market.

Hackers Hacking & Code Crackers? :: essays research papers

According to three websites, the general definition of the word â€Å"hacker,† are: www.telecomsnews.co.uk/ states, â€Å"Computer users who understand the "ins and outs" of computers, networks, and the Internet in general.† www.computerdoctor.com stated, â€Å"The term used to describe computer users who attempt to gain unauthorized access to sites. Some hackers perform security audits for companies for a fee; other hackers steal information from companies for their own personal gain.† Finally, www.prenhall.com states, â€Å"People who break into computer systems with the intention of causing destruction†. Personally, the definition of the word hacking/hackers is a computer enthusiast, someone who is extremely proficient or obsessive about programming, programming languages and or computer systems & networks. Hacking is a state of mind. Curiosity is the main point; a hacker always wants to know more about information, depending on his/her taste. It is the curiosities which makes them learn more and more quickly than another person of the same age. Traditionally hackers were regarded as â€Å"geeks†, who knew everything about computers (hardware and software) and networks. They are very intelligent programmers. The term hacker was popularized by Steven Levy in his famous book â€Å"Hackers: Heroes of Computer Revolution.† When he said hacker, he meant brilliant, constructive programmer who led the way to the computer revolution. If I still don't acknowledge the courtesies of hackers, Eric S. Raymond reminds me what the hackers have done for us: "Hackers built the Internet. Hackers made the UNIX operating system what it is today. Hackers run Usenet. Hackers make the World Wide Web work. If you are part of this culture, if you have contributed to it and other people in it know who you are and call you a hacker, you're a hacker..." (The Hackers Jargon File Hard Cover) In days long gone by, a â€Å"hacker† was someone who spent an inordinate amount of time engaged in the activity of 'hacking' at a keyboard. This slang term was eventually corrupted into an insult. Over time, the insult spread to other professions, but the term â€Å"hacker† continued to apply to people who spent the late hours hunched over a keyboard. Eventually, computers began to reach the student community at colleges, schools and in public libraries. Such students were considered computer enthusiasts. These were often young people with curious natures and highly devoted to whatever their interest. Since computing resources were scarce, competition for access to them were fierce.

Symbols and Symbolism in The Yellow Wallpaper and A Rose for Emily

Symbolism in The Yellow Wallpaper and A Rose for Emily      Ã‚   William Faulkner's "A Rose for Emily" and Charlotte Perkins Gilman's "The Yellow Wallpaper" hold numerous similarities. Both stories show the influences of society and the slow decay on a particular woman. The title of each piece becomes important to the plot and ultimate outcome. In several ways, each title takes shape to portray symbolism in one sense or another. The references to color identify contradictory messages to those who have not heard of these stories, while the title itself takes physical form and is "living" at some point in the piece.      Ã‚  Ã‚  Ã‚   When first assigned to read "The Yellow Wallpaper," a student may think of a bright, cheerful paper covered room. Little does he realize that, instead of a stereotypical yellow, the wallpaper's "color is...almost revolting; a smouldering unclean yellow" (Gilman15). It reminds the narrator of "all the yellow things [she] ever saw--not beautiful ones... but old foul, bad yellow things" (23). According to Carol Westcamp, "the author designed the wallpaper...to be yellow for a reason" ("Smouldering"). Even though "yellow is often viewed as a cheerful, joyful color...[it] can also cause unpleasant, exciting, and hostile moods due its symbolism" (Westcamp). The wallpaper takes on a distinctive odor that " 'creeps all over the house,' drenching every room in its subtle aroma of decay" (Gilbert 35). The only thing the narrator "can think of that [the smell] is like is the color of the paper! A yellow smell" (Kivo 23). The narrator feels herself being drawn closer to the brin k of insanity by the maddening color and begs her husband to do something about the paper, but he simply laughs at her.      Ã‚  Ã‚  Ã‚   As the... ...apy. New York: University Books, 1961.    Dillon, George L. "Styles of Reading." Polk 47-62.    Gilbert, Sandra M. and Susan Gumar. "The Madwoman in the Attic: The Woman Writer and the Nineteenth Century Literary Imagination." New Haven: Yale UP, 1979. Kivo 44-46.    Kivo, Carol, ed. The Harcourt Brace Casebook Series in Literature: "The Yellow Wallpaper." Fort Worth: Harcourt, 1997.    Polk, Noel, ed. William Faulkner's "A Rose for Emily." The Harcourt Casebook Series in Literature. Fort Worth: Harcourt, 2000.    Scherting, Jack. "Emily Grierson's Oedipus Complex: Motif, Motive, and Meaning in Faulkner's 'A Rose for Emily.'" Polk, 110-119.    Westcamp, Carol. "A Smouldering Unclean Yellow: An Analysis of 'The Yellow Wallpaper.'" Online. Ixquick. 4 Mar. 2002.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   <http://arapaho.nsuok.edu/~english/westcamp.html>

Disease Research

The ten leading causes of death in the United States of America as of 2005 are heart diseases, malignant neoplasm, cerebrovascular disease, chronic lower respiratory disease, unintentional disease, diabetes mellitus, influenza and pneumonia, Alzheimer’s disease, nephritis and nephrosis, septicemia, intentional self-harm. I preferred diabetes mellitus because I think this kind of disease should be given much emphasis and attention from the government. Diabetes mellitus is a type of disease in the pancreatic area.In this disease, the pancreas does not properly generate insulin. When the body cannot generate enough insulin, hyperglycemia and other related disorders will occur in our metabolism. Diabetes can cause harm in other body organs when complications will arise. First of all, it causes damage to the kidneys which are responsible for the absorption of waste products in our body. Damaged kidneys then causes the end stage renal disease in which the kidneys are destroyed mutel y. This then causes the nephrons to worsen which leads to other diseases such as hepatitis to arise.When this happens, the person now has two or more diseases to worry about. Today, it is estimated that 20. 8 million Americans suffer from diabetes. Out of this 20. 8 million Americans, 6. 2 million are undiagnosed. When diabetes goes unnoticed, prevention and early treatment would be impossible. If diabetes is not treated properly, it will then lead to life-threatening complications as mentioned earlier. The World Health Organization (WHO) estimates that the disease will rise to more than 50% in the next 10 years if ignored.According to the United States National Diabetes Fact Sheet 2005, â€Å"Overall, the risk for death among people with diabetes is about twice that of people without diabetes of similar age. † (Centers for Disease Control and Prevention & American Diabetes Association, 2005) One major cause of diabetes is an individual’s diet. Since in the United Stat es most follow the â€Å"Western-style† diet in which almost everything is sweet (having lots of sugar in it), it is suggested that people should watch their diet more. However, there is little understanding of the mechanisms in diabetes at present.Unwatched diet may cause obesity which then causes some organs to become larger and cannot function properly (Giurini, Cook, & Cook, 2007). Thus, the government must pay their attention on funding research on diabetes because first, more than 20 million people in the US suffer diabetes at present and will increase in the next 10 years; second; most people do not know that they have diabetes; and third, diabetes causes complications and even death when not treated properly and continued unnoticed. People should be well-informed about diabetes so that they will know how to diagnose, prevent, and treat diabetes.   Reference: Centers for Disease Control and Prevention, & American Diabetes Association. (2005). United States National Diabetes Fact Sheet. Retrieved. from. Giurini, J. M., Cook, E. A., & Cook, J. J. (2007). Diabetes: the latest trends in glycemic control. Clin Podiatr Med Surg, 24(2), 159-189.   

Compare and Contrast the Contribution to the Study of Education Essay

I am comparing and severalize the contribution to the study of education do by Jean-Jacques Rousseau and John Locke as I believe they are ii of the biggest contributors to education. Jean-Jacques Rousseau was natural(p) in Geneva, Switzerland, on June 12, 1712. His mother died in brief after his birth, and his father Isaac Rousseau, abandoned him to be orphaned at the geezerhood of twelve. Rousseau addresses granting immunity more than than any other worry and aims to explain how man is given radical lay offdom without restrictions.Rousseau believes there are two reasons for this, first if he is not limit by rules of state or dominated by others. The second is that if he is free from the need of artificial or actual things in modern union. These make up a large amount of Rousseaus philosophy, but the second is part of his more insightful philosophical process. Rousseau believed that modern society has changed man into being run by his suffer needs, he thinks that thi s enslavement to their own needs is to blame for exploitation of others to conceit issues.Rousseau has a famous phrase, man is born free, but he is e precisewhere in chains, he says that modern states withhold the corporeal freedom that is our birth right, and do goose egg to secure the civil freedom for the involvement of which we enter into civil society. Rousseau strongly believes that unfledged children at a certain age must focus on the carnal side of their education. Like animals they must be left to their own devices to discover the human beings they live in and how things work it is very important when it comes to learning later in life.

Case Study of Jetblue Ipo

Initial Public Offering is the scratch sale of logical argument by a private beau monde to the domain. The private ac lodge as an issuer entrusts an underwriter firm or a group of firms who help the issuer sacking macrocosm. initial offerings be such a adult deal because any investors who hold billet at initial offering charge would find a signifi cleart capital letter gain when the company goes public. Numerous cases of new-fangled issues have proved that investors rise in treasure. Mr. Schwartz (1999) listed approximately advantages of passage public in his article.For instance, going public could be low-cal for the company to access to capital commercialise to raise capital via equity, debt or transmutable securities. This also maturations the liquidity of the company. Moreover, employees could be to a greater extent motivated if company made many employee benefit policy base on stocks. At last, going public could increase companys goodwill. Thus it would s et about more business. In the case of Jetblue air panaches IPO evaluation, the motivations of JetBlues management advance also prove the advantages listed.Based on some analysis of the case, triad clear disadvantages bound going public does not seem such fine. Firstly, the initial and ongoing expenses of going public be costly and multifarious. For example, before going public, some prerequisites should be fulfilled, and those prerequisites are complicated and costly. After going public, the company is not a private company and has obligations to disclosure annu totallyy or seasonally audited reports to public. Secondly, the management would over focus on their allot footing, not operations.To avoid declining destiny scathe is their primary objective, so they whitethorn forgo some business innovation that can bring long verge benefits but cause share outlay decreasing in a unequal cartridge clip. Thirdly, going public via IPO is unreasonably difficult, so it may experience a long time. During this outcome, the company may discharge some other opportunities. To conclude, going public is a crucial decision for a company. So Jetblue also is concerned with it because there are some negative influences on its industry.Jetblue faced challenges aft(prenominal) the terrorist attacks of September 2011. So it was not a good time to go public, but Jetblue still could make win and grow aggressively. Going public could be considered. Meanwhile, there were fewer competitors in the IPO market. This factor could contribute to triumph of JetBlues issues. The valuation is very Copernican for issuing securities. Too much overpricing may reduce investors enthusiasm. Too much underpricing may leave more free property and damage the interests of the company. There are three main methods o set the stock pricefree cash ascend to equity method, free cash lessen to firm method and relative valuation techniques. 1. FCFE FCFE method is not suitable for star t-up companies or companies with an un static capital structure. So in this case, FCFE method will be forgone. 2. FCFF FCFF is favourite(a) for a company with a news report of leverage changes, as its growth grade will be more stable than FCFE growth rate, which means FCFF is useful for inaugural companies without a stable capital structure. date valuating IPO, there are some primordial assumptions terminal growth rate is 4. % after 2010, the FCFF will constantly grow at a speed of 4. 5%. So the terminal value is 4,819. 24million. Here we can set the WACC (9. 21%) as the terminate rate to calculate NPV. Share price is idead around $30. To conclude, all the calculations are based on the Exhibit 13. The forecast in the exhibit 13 is commonsensible because all assumptions are based on reality. The aircraft has expressage seats, so the output per aircraft is unchangeable. The only way to increase revenue is to increase the tag end price. So the growth rate is the inflation ra te is reasonable.Moreover, the length of forecast period is also reasonable. From 2009, the value of FCFF turns to be positive. 3. copulation valuation techniques. Relative valuation is apply to complement DCF analysis. The key steps are to identify similar or equal investments and recent market prices for each and to estimate the initial value of asset. The method of comparable to(predicate) involves using a price ninefoldx to evaluate whether an asset is relatively moderately valued, relatively undervalued, or relatively overvalued in relation to a benchmark value of the multiple.For this case of JetBlue, P/E multiple and EBIT multiple can be employ as benchmarks to estimate the share price of JetBlue. P/E Multiple In the Exhibit 3, net income in 2001 equaled to $38,537,000. So share price is $38,537,000*29. 12/40,600,000=$27. 6 EBIT Multiple Business valuation= profits * EBIT multiple=38,537,000*20. 71=798,101,270 So share price= business valuation/ shares=$20 In summary, after those two valuations of the JetBlues IPO, we can recommend that the current price level ($26) is in a reasonable range.